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How to Write a Marketing Research Objective | Seer Interactive
We all know the old adage: is marketing is an art or a science?
Optimizing for People: Why User Research Matters for Marketers
For years, digital marketers have served one master: Google (OK, and other search engines). Search engines zigged and we zagged to play by the rules they’ve set…
How to Write an Outreach Email: Good vs. Bad Email Examples
One of the most exciting things about being a fashion blogger was when I started receiving blogger outreach emails from brands. This was super exciting: brands …
UX Checklist Series: Form Design
This post is from our User Experience (UX) Checklist Series:
Use Google Analytics Data Import Tool for Enhanced Audience Segmentation
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses --
What Marketers Can Learn From Hostage Negotiators
Hostage negotiators at the FBI developed a model for creating relationships between the bureau’s negotiators and their counterparts, which culminates in the FBI…
Marketing Personas for the Modern World
Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Ins…
Scoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by …