Our Latest Thoughts and Innovations
Featured Articles
How to Properly Track PayPal Transactions in Google Analytics
Integrating online payment systems, like PayPal, into your website can help you easily record and monitor purchases. However, if you use PayPal or other payment…
10 Things to Know About Migrating to Universal Analytics
April has been a fun month for those of us in Google Analytics. Universal Analytics is out of beta and now that it’s fully featured, you should be planning your…
SEER’s Music Friday – By the Numbers
Music has been a part of the culture at SEER, at least since I started here. Wil frequently turns on his speakers to share music while we work. Near the end of …
Valuing Conversions: Quick Tips for Assigning Values to Google Analytics Goals
Ecommerce has it easy. Key Performance Indicator (KPI) documents for Ecommerce clients are usually pretty easy:
New Google Analytics Channel Groupings
Since Google Analytics rolled out the new Acquisition, Behavior, and Conversions reports on October 9, we’ve received many questions about what’s changed, what’…