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How to Properly Track PayPal Transactions in Google Analytics

Integrating online payment systems, like PayPal, into your website can help you easily record and monitor purchases. However, if you use PayPal or other payment…

Analytics

10 Things to Know About Migrating to Universal Analytics

April has been a fun month for those of us in Google Analytics. Universal Analytics is out of beta and now that it’s fully featured, you should be planning your…

Analytics / Seo

SEER’s Music Friday – By the Numbers

Music has been a part of the culture at SEER, at least since I started here. Wil frequently turns on his speakers to share music while we work. Near the end of …

Seo

Valuing Conversions: Quick Tips for Assigning Values to Google Analytics Goals

Ecommerce has it easy. Key Performance Indicator (KPI) documents for Ecommerce clients are usually pretty easy:

Analytics

New Google Analytics Channel Groupings

Since Google Analytics rolled out the new Acquisition, Behavior, and Conversions reports on October 9, we’ve received many questions about what’s changed, what’…

Seo