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The Good, The Complex, and The Powerful: Utilizing GA4 for Marketing Insights | Seer Interactive
Utilizing the Power of GA4 Google Analytics 4 (GA4) offers marketers a treasure trove of data and insights, but it can feel complex or overwhelming to use. The …
What is Search Intent? | Seer Interactive
Post originally written in May 2022. Updated in July 2024 by Anthony Schultes with SME input from Wil Reynolds, Jackie Schluth, Emily West, and Greg Smolarski S…
SEO Guide to Google Search Console
What is Webmaster Tools? Google Webmaster Tools, also known as Google Search Console, is a free service from Google that includes a collection of tools to help …
How to Create and Submit a XML Sitemap | Seer Interactive
Building and submitting a sitemap is one of the best ways to ensure all of the valuable content on your site can be found by search engines. A sitemap is not th…
Local SEO: A Guide to Local Search in 2024 | Seer Interactive
Table of Contents: What is Local SEO? Local SERP Anatomy What is NAP and How Does it Impact Local SEO? Local Ranking Factors Google Business Profiles Other Loca…
100+ SEO Acronyms, Terms & Abbreviations Explained
Post originally written in 2020 by Seer Alumni, Zaine Clark Updated in April 2024 by Anthony Schultes SEO Terms, Acronyms & Abbreviations Each industry come…
41 SEO RFP questions you should be asking that most templates miss
This post isn't only for companies looking for RFP guidance for their upcoming SEO project. In-house teams: understand what to expect and how to align agencies …
Optimize Forms on Finance Websites | Seer Interactive
How to optimize forms on finance websites There's only one place on a financial institution's website to which every new customer must go before converting: the…
Building a Keyword List for Maximum SEO Insights | Seer Interactive
How to Organize Your Tracked Keyword List for Maximum SEO Insights Keyword tracking is one of the most foundational ways to measure the success of an SEO progra…
What is Hotjar Heatmapping? | Seer Interactive
Hotjar has incredible functionality, with tons of ways to get to know the people who are using your website better.
PPC Audit Checklist | Seer Interactive
Post originally written by Tracy McDonald in December 2020. Updated in April 2023 by Brittany Mara. The goal of a PPC account audit is to use Google’s best prac…
Beginner SQL Concepts for Digital Marketers | Seer Interactive
As a digital marketer, collecting and analyzing data is crucial for optimizing campaigns and achieving business objectives. Structured Query Language (SQL) is a…