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The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
Picture this. You are sitting post Thanksgiving surrounded by friends and family. The conversation drifts towards AI, because at some point it will. When it doe…
The Future of AI-Assisted Analytics: Stop Pulling Reports. Start Asking Questions.
If you’ve been in analytics long enough, you know the pain. You're in a meeting, someone asks "Which content drove the most conversions last month?". It seems s…
Your Attribution Authority: A Guide For Taking Back Control
Where Are We Now Marketing accountability is at an all-time high, yet many marketers are more in the dark than ever. With increasing pressure to prove impact, 3…
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The ABC’s of Marketing Measurement: A Future Ready Framework
Marketers are hoarders. No, not of branded swag or email subscribers—but of data.
The AI Learning & Adoption Loop: Are You In, On, or Out of the AI Revolution? | Seer Interactive
Generative AI Use Disclosure: This blog post was edited and optimized with AI, but the final output was generated by me, a human.
The Good, The Complex, and The Powerful: Utilizing GA4 for Marketing Insights | Seer Interactive
Utilizing the Power of GA4 Google Analytics 4 (GA4) offers marketers a treasure trove of data and insights, but it can feel complex or overwhelming to use. The …
Why 2020's SEO KPIs won't work in 2024 in a GenAI & Data Scarce world
Don't believe the SEO Threadboi hype...Most of our websites are getting less traffic from Google, NOT more. The SEO bros showing their KPI (Key Performance Indi…
RIP Google's 3rd party Cookie Solution & What It Means for Digital Marketers
Yesterday, in a somewhat unsurprising turn of events, Google reversed its decision to deprecate third-party cookies in Chrome. This marks the fourth change of h…
How AI will change the way you use Analytics in 2024
Generative AI Use Disclosure: This blog post was edited and optimized with AI, but the final output was generated by me, a human. The primary {robot} image in t…
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Categorize Keywords with Chat GPT | Seer Interactive
With AI poised to change the way we work in the marketing industry as we know it, we’ve been heads down experimenting with ways our team can be more efficient.
Holistic Marketing Strategy Explained
Holistic Marketing Defined A holistic marketing strategy refers to an integrated approach that considers all aspects of a business and its marketing efforts, fo…
What is Marketing Attribution?
Understanding Marketing Attribution: How Data Can Improve Your Marketing Strategy