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Google Ads Editor: Latest Tips & Tricks
Google Ads Editor is a must-have tool for advertisers managing large-scale campaigns, but are you truly maximizing its potential?
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Google Ad Strength Isn't A Good Metric
Long before AI was a buzzword, Google has been trending towards automation within Google Ads. While their advancements in bidding automation have driven perform…
Google’s Think Lead Gen: Mastering Relevance, AI, and Long-Term Wins
As marketers the race to secure high-value leads never slows, and the rules are constantly changing. But what if we told you there’s a roadmap not just for keep…
STUDY: What Drives Brand Mentions in AI Answers?
Why It Matters AI is changing how your customers search and rewriting the rules of brand visibility.
There are 3 types of AI search - do you know which to optimize for?
"Optimizing for Google will basically Optimize for Generative Engines, like Perplexity, Claude, Llama, ChatGPT", not so fast SEOs. Question: Optimizing for Goog…
The Fastest And Easiest Way to “Train” a Custom GPT for SEO
Ask generic questions, get generic answers. This is the problem with "SEO advice" or any output using AI.
What questions should I track in LLMs for AI brand monitoring? | Seer Interactive
One of the first questions we ask when setting up brand monitoring in GenAI Answer Tracking is: What questions should we track? It’s a deceptively simple questi…
Brighton 2024 Keynote Recap: Fans Sustain While SEO Traffic Wanes
At Brighton, I shared a truth that many in our industry aren't ready to hear: we've become masters at pleasing algorithms, copying each other's content, trying …
Don’t Blame the AI: Fix Your Workflow for Smarter Results
One of the most frustrating parts about delegating tasks to AI is the inconsistency of results. Some days it feels like you’re working with a genius who can com…
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Rolling Out AI In Your Agency: A case for de-prioritizing the easy stuff
Every leader has a moment where they have to choose to do something that is the hard way instead of the easy way, sometimes it pays off, sometimes it fails, but…
SWIM Framework | Seer Interactive
AI and search is on everyone’s mind. Clients and prospects alike have been asking us:
Empathy in Action: Sleeping Outside for a Greater Cause
Each year, Seer team members come together for the Covenant House Sleep Out, an experience that brings us face-to-face with the realities faced by young people …