How an intern 10x'ed impressions with 1 AI experiment
TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions …
Why The Best Strategy for Creator Ads Focuses on Testing and Speed
TL; DR Brands investing in creator ads may not be taking the right actions to see their desired results The industry is focused on helping brands find the right…
Our First View of ChatGPT Ads: 5 Initial Observations
OpenAI officially launched the ChatGPT Ads pilot on February 9, 2026, rolling the placements out more widely as of May. While we've been tracking how ads work, …
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The Case of the Missing Click: What Zero-Click Search Actually Means for Paid Strategy
Who doesn’t love a good mystery? I've been thinking about the conundrum that is zero-click search a lot lately, partly because of Rand Fishkin's recent study sh…
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How to Use AI to Enhance Client Relationships (Without Losing Your Competitive Edge)
This blog was originally published on December 4, 2023 and was updated on July 10, 2026.
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Is Your Brand Considering a Reddit Strategy for AI Visibility? Here’s What to Do.
Brands have heard that Reddit matters for AI visibility. Many of them are adopting the mindset of “we need to be on Reddit” without thinking the strategy throug…
New to Working With a Marketing Agency in the Age of AI? Here's What to Expect.
This blog was originally published on February 24, 2023 and was updated on July 7, 2026. So, You Decided to Hire a Marketing Agency Maybe it’s your first time, …
My GEO Strategy & Consulting Tool is open sourced
This GEO consulting tool is built for strategists who struggle, like me, to articulate what tactics we have to deploy in GEO against what expectations should be…
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Can a prompt undo years brand building? Our AI interview tests say yes
TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to b…
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The Proof: ChatGPT 5.5's fanout patterns reveal the importance of brand
If you've been looking at the whole "do I have to do listicles" thing and throwing up in your mouth a little, this post is for you.
Your AI Traffic Is Hiding: A Practical Guide to Tracking ChatGPT, Claude, and More
This blog was originally published on December 2, 2024 and was updated on June 22, 2026. ⚠️ AI Tracking Is A Moving Target The AI tracking landscape evolves rap…