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Does Brand Awareness Impact LLM Visibility?
Everyone wants to show up in AI answers, but most teams still don’t know which signals actually move the needle.
Tracking AIO Disruption: Trends from Q1 2025 Data
In February, we explored when you should care about AI Overviews (AIOs). The guidance? Don’t panic unless they’re impacting performance. In which case still don…
Case Study: Analyzing the Impact of AI Overviews on Organic Search Performance
One of Seer's major clients—a leading digital solutions provider—sought to understand how AI Overviews and LLM visibility were reshaping their organic search pe…
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Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publ…
Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care
TL;DR AI Overviews cut paid search CTR from 21.27% to 9.87% and organic CTR from 2.94% to 0.84%, but more AIOs on your keywords isn’t a reason to act. Of the 10…
87% of SearchGPT Citations Match Bing’s Top Results
TL;DR More than 87% of ChatGPT search citations matched Bing’s top 20 organic results for the same question, compared with just 56% for Google. Most matches wer…
Google AI Overview Study - SEO & PPC CTR impact
as seen in Our research on the impact of AIOs on CTR has been updated twice: v2 of our CTR Study: June 2024 through September 2025. v3 of our CTR Study: January…
STUDY: What Drives Brand Mentions in AI Answers?
TL;DR Page-one Google rankings were the strongest predictor of brand mentions in AI answers, with a ~0.65 correlation across 10,000 GPT-4o answers in Seer’s stu…
How AI Overviews Are Impacting CTR: 5 Initial Takeaways | Seer Interactive
Since launching AI Overviews (AIOs) in May, these generative AI search features have been top of mind for search marketers to understand how these new features …