Rafael has been working with Conversion Rate Optimization since 2012, helping hundreds of companies from (almost) all industries to increase the ROI from their marketing efforts.
Along the way, he co-founded the largest CRO agency in South America, spoke at several conferences, and wrote a lot of educational content to help spread the word of experimentation.
Rafael now leads the CRO department at Seer after collaborating with the company in many different projects for over five years.
