Blog

How Apps Are Changing Search Rankings

At SEER, we believe in being as close to the cutting edge as possible as it relates to the web. Fortunately, one of our own, Nico Miceli, attended Google I/O. One of the things he brought back (other than his fancy watch) was an example of how Apps are changing the mobile search rankings display — and […]

How We Increased LinkedIn Ads CTR 152 Percent

One size fits all doesn’t work well in PPC given how rapidly the industry changes. Here at SEER, we have a vast array of clients with different goals, KPIs and target audiences and are constantly looking for new ways to get in front of the right people. So, when we needed to grow awareness and […]

Confirmed: Google Is Removing & Limiting Video Snippets in SERPs

Story Developing – Follow me on Twitter @chadgingrich for updates. Today we started seeing across many clients that video snippets stopped appearing in the SERPs for domains.  YouTube snippets are unaffected, however, it seems that video snippets may be going the way of authorship thumbnails.  No official word from Google yet, however, the change seems to […]

Think Twice Before Using Top of Page Bidding in AdWords

What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their […]

Yahoo Directory Listings: Are They Worth It?

The result of good SEO is traffic, conversions, and community. Recently, a conversation around the value of the Yahoo directory listing came up at SEER, and it turns out that, in most cases, there is no traffic coming from Yahoo directory listings. In gambling terms, what we found in our data was that if you […]

Three Tales of PPC Geotargeting Successes

With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini […]

SEER Interns: Instagram Takeover

SEER’s blog is loaded with tutorials, tips, and hints to help fuel a SEO campaign, power PPC efforts, and build metrics using Data Analytics. Although SEER’s team has a plethora of online marketing knowledge – SEER also has another amazing asset: a company dynamic bursting with creative and multi-faceted individuals. To share the behind the […]