SEER Blog

Top 5 Takeaways From an Internship at SEER

Hey there! My name is Marissa, and I’ve been lucky to call myself SEER’s digital marketing intern for the last few months.  During my time at SEER, I was fortunate enough to work in each of our three departments–SEO, PPC, and Analytics. Each rotation started with training sessions with different employees having hopes that I […]

November’s Google Analytics Blog Insights to Grow Your Business

Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in November and how you and your team can take advantage of these developments. 1. Brain Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced eCommerece Who Should Care: eCommerce Businesses, practitioners The Gist: Enhanced eCommerce […]

Conquering Your Inner Critic: Lessons From The Pennsylvania Women’s Conference

Over a month ago 15 members of the SEER team attended the Pennsylvania Women’s Conference. It was…oh my God, was that over a month ago? And I’m just writing my blog post now?! What is wrong with me? I’m sure there have been a ton of blogs on this already published. That will be way […]

SEO and PR Collaboration with BuzzSumo

Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and how you can benefit one another. Both disciplines focus on earned and owned media and […]

October’s Google Analytics Blog Insights to Grow Your Business

Here’s your summary of what happened over on the Google Analytics blog and analytics in general in October, and how you, and your team, can take advantage of these developments.       AdWords dynamic remarketing now available to advertisers across all verticals. The Gist: In June of 2013,AdWords rolled out dynamic remarketing to all clients that had […]

Winning Your Digital Marketing Pitch

It’s easy to go off track if you’re trying to explain to your boss why you need something changed on your website or when telling a client to make a change on their site. Below are a number of ways to avoid pitfalls & to gain acceptance of your digital recommendations. Do you even know […]

RCS SEO: Measuring Success

Traditionally SEO has been semi-formulaic; we know the factors that play a role in ranking. We analyze both our clients’ and their competitors’ backlinks, keyword profiles and keyword rankings, content and meta data to find opportunities and build strategies. To bolster competitive keyword rankings, we create content and prospect influencers to develop 3rd party content […]