Case Studies
Owning the Narrative: How an Automotive Giant Built Authority Through Strategic Content
When a major automotive brand discovered fragmented dealership content was diluting their message, we delivered a unified content strategy that captured both branded and non-branded search demand. No scattered narratives, no missed opportunities, just strategic content that owns the conversation.
Overview
Great brands need unified voices. We found exponential growth hiding in narrative control.
Local dealerships created content around brand features, but it was scattered. They needed a centralized digital content strategy that clearly communicated their unique differentiators, so they could capture high-intent questions and show up earlier in the customer journey. We helped them own the narrative, consolidating fragmented digital strategy, clearly articulating unique value propositions (UVPs), and capturing branded and non-branded search demand.
The result? Just 3 of the top non-branded pieces received 97K+ clicks over the past year, articles now appear in AI Overviews and rich results, reinforcing the brand’s authority in key shopping moments, and retailers and third-party sites now link back to the client’s owned content instead of publishing competing versions. In short: traffic and clicks increased exponentially and authority grew measurably due to the cohesive strategy.
Client
Major US Auto Manufacturer
Industry
The Challenge
→ Authority vacuum: High-intent consumer questions had no official brand answers, letting competitors and third parties control the conversation
→ Missed shopping moments: The brand was not present during critical early shopping journey touch points when consumers were researching
The Strategy
We focused on combining brand storytelling with high-volume SEO targeting, using that strategic content strategy to own the narrative.
1. Brand Voice Foundation: We collaborated closely with the client to understand their tone, positioning, and unique value propositions, creating a unified content framework.
2. Dual-Content Approach: Developed two complementary content strategies:
3. Branded content explained proprietary features that were accurate and brand-aligned – strong AIO and organic performers
→ Own the conversation. Capture demand at every stage.
The Results
→ 595K+ visitors to the blog in the 12 months following
→ Definitive authority established, one branded article explaining a proprietary vehicle feature became the #1 source of organic traffic for the blog
→ AI Overview dominance with articles consistently appearing in AIOs
→ Non-branded educational content drove massive visibility for general automotive queries:
• What is remote start: 43k clicks in 12 months
• Moonroof vs Sunroof: 27k clicks in 12 months
• Charging an EV: 26k clicks in 12 months
By creating content that authentically reflected the brand's voice and technical leadership, we gave this automotive client sustainable authority in organic search. Now, they can scale content production without sacrificing brand integrity, own more branded and non-branded search results, and guide the narrative in key decision-making moments.