From Invisible to Unavoidable: How a Gaming Giant Recovered 1,000% of Lost Search Visibility

SEO
When a major gaming platform discovered massive pages were invisible to search engines, we delivered a 1,067% increase in indexed pages using surgical technical fixes. No content overhaul, no campaign launch, just precision problem-solving.
[ Overview ]

Great innovation needs great foundations. We found 1,000%+ growth hiding in the fundamentals.

In a year where gaming companies invested heavily in AI-powered features and cutting-edge experiences, a leading platform discovered a different challenge: A significant chunk of their existing pages were completely invisible to search engines. While continuing to innovate, we helped them unlock growth from what was already there.

Client

Major Video Game Company

Industry B2C SaaS
[ THE RESULTS ]
+1,067%
increase in pages indexed

The Challenge

→ Invisible at scale: A large scale of game pages existed on the platform but were completely undetectable by Google's crawlers

→ Revenue disconnect: High-value content and features weren't driving organic clicks 

The Strategy

We focused on technical, foundational health. Systematically diagnose and repair the technical infrastructure preventing Google from seeing the content.


1. Forensic Audit: Deep-dive technical SEO audit revealed failures preventing Google from accessing critical content

2. Critical Path Analysis: Identified three foundational issues blocking indexation:

- Server-side rendering breakdown
- Canonical & hreflang conflicts creating crawl confusion
- Sitemap & manual indexing gaps

3. Rapid Implementation: Delivered targeted fixes with implementation QA to ensure Google could immediately discover and index previously invisible pages

»  Quickly and effectively fix the foundation. Unlock exponential visibility.

The Results


→ +1,067% increase in indexed pages
→ From invisible to unavoidable in Google search results
→ Scalable solution future-proofing continued success


Recovery of lost search real estate for a gaming company where discovery drives downloads and engagement, having thousands of pages invisible to search was leaving massive opportunity on the table.

Innovation requires solid foundations. When you're moving fast and building cutting-edge experiences, having a team that secures your technical foundation while you focus on the future means you never miss a beat – or lose visibility on what you've already put the work into.
Make smart moves for high impact returns.
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About Seer Interactive: 

Seer Interactive is at the forefront of Generative Engine Optimization (GEO). We run enterprise-scale AI search experiments and turn them into proven strategies that deliver AI visibility and business impact. We help enterprise brands navigate the shift between traditional SEO to AI visibility, building strategies that win across search engines, LLMs, and wherever your customer is looking for answers.

Our edge? Decades of thinking about how people get answers to problems, across social, SEO, Paid, and UX, now applied to AI search through live GEO experiments that deliver measurable visibility. Wil Reynolds and the Seer team have been leading the conversation on AI, SEO, and GEO since the beginning.

Seer partners with industries from SaaS and e-commerce to healthcare and banking , helping brands like American Family Insurance and Capital One adapt, move faster, and capture visibility in an AI-first world.