Case Studies

Organic Blog Traffic Surpasses Goal by +81% After Additions to Website

Seer identified factors that were contributing to blog traffic decline. Upon implementing our recommendations, we surpassed our traffic goal by +81%.

Overview

A Seer client in the healthcare industry was experiencing declining blog traffic and sought Seer's help to course correct. We helped them identify the factors and update the content, resulting in blog traffic growth that surpassed the client's goals by +81%.

Client

Multi-State Healthcare Provider

Industry

Type

[The Impact]
+81%
above the blog traffic goal
+115%
increase in keywords ranking in the top 10
+104%
increase in sessions from December to June

The Challenge

Our client was experiencing declining traffic to their blog for four consecutive months, despite implementing SEO-optimized content regularly to the site.

Seer’s goal was to identify the factors contributing to the organic traffic declines and provide recommendations to help regain lost traffic.

The Strategy

Seer began by identifying which pages were contributing the most to traffic declines. We then analyzed top-ranking competitor content to identify which elements these pages were including that Google was rewarding.

Tools Used

  • Google Analytics: We leveraged 12 year-over-year traffic data to determine which pages declined most
  • SEMRush: Seer compared Page 1 keyword rankings to identify where content could be improved

Insights

Seer observed a decline in traffic from May to June 2021 with a steady decline since. The decline can be attributed to 16 key blog pages. Despite page 1 visibility declining, overall search demand increased +42% signaling an opportunity to re-optimize these 16 pages. 

Execution

Multiple factors contributed to the decline, including:

  • Increase in competitors
  • Google SERP features
  • Google algorithm updates (EEAT)

To declining pages, our client added:

  • Medical reviews to pages to increase authority and trust to users and search engines
  • More content per section heading to boost user understanding and better align with competitor pages
  • Interactive assets such as infographics and videos to increase backlinks and user engagement

The Results

Comparing December to June:

  • Sessions increased by +104%
  • Keywords ranking in the top 10 increased by +115%
  • Blog traffic surpassed goal by +81%

Final_Blog_Chart_3

 

Ready to take your brand to the next level? Let’s talk.

Contact Us
[Up Next]
Services Analytics / SEO / SEO / Technical SEO / Case Study / Author: Sandi Griffin / SEO Strategy

+45.3% Growth in Sitewide CVR via Contact Page Update Driving 1,169 Additional Conversions

Check it out
Analytics / SEO / Healthcare / Search Landscape Analysis / Content Optimization / SeerSignals

Analyses & SEO Drive YoY Appointment Requests +16%

Check it out

About Seer Interactive: 

Seer Interactive is at the forefront of Generative Engine Optimization (GEO). We run enterprise-scale AI search experiments and turn them into proven strategies that deliver AI visibility and business impact. We help enterprise brands navigate the shift between traditional SEO to AI visibility, building strategies that win across search engines, LLMs, and wherever your customer is looking for answers.

Our edge? Decades of thinking about how people get answers to problems, across social, SEO, Paid, and UX, now applied to AI search through live GEO experiments that deliver measurable visibility. Wil Reynolds and the Seer team have been leading the conversation on AI, SEO, and GEO since the beginning.

Seer partners with industries from SaaS and e-commerce to healthcare and banking , helping brands like American Family Insurance and Capital One adapt, move faster, and capture visibility in an AI-first world.