Case Studies

Increasing Conversions on an Insurance PPC Landing Page

This case study focuses on Allianz Trade and their challenge of increasing conversions on their PPC landing page. By effectively highlighting the benefits of their free risk assessment and showcasing their services with trust-building facts, they were able to increase conversions by 43.29% for the CTA click Conversion Rate.

Overview

Our client Allianz Trade wanted to convert more site visitors to leads. Seer helped highlight key benefits and add more value to their services on their primary PPC landing page, leading to a 43.29% increase in click conversion rate.

Client

Allianz Trade

Industry

Type

[The Impact]
+43.29%
increase in CTA click conversion rate

The Challenge

Allianz Trade offers a free risk assessment on their main PPC landing page, and wanted to convert more visitors into leads. In order to increase conversions, our goal was to effectively highlight the benefits of the free risk assessment and in addition, showcase their services by adding in trust building facts. 

The Strategy

Usually, for an offer on a Landing Page to convert well, we have to "sell" all its value and benefits, even if it's free risk assessment. Visitors should be able to quickly answer these questions:

  • What are the benefits of the free assessment?
  • What exactly is the process?
  • Is there any hidden cost or term?

Ideally, the next step of the conversion process should always sound like a no-brainer. Visitors should think: "Why not get all this value for free?" Therefore, we needed to highlight key features of Allianz Trade to bolster their reliable brand.

Execution

Allianz Trade image 1

 

1. New headline, focusing more on Allianz Trade than on Credit Insurance

2. New CTA above the fold

3. List of benefits close to the CTA

4. Secondary "contact us" CTA for customers not interested in the risk assessment

5. On the second fold, a new way to present benefits of trade credit insurance

6. Removed navigation

7. New fold with benefits Allianz Trade offers + local social proof

8. New form fold

Allianz Trade image 2

The Results

Increment of 43.29% for the CTA click Conversion Rate 

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About Seer Interactive: 

Seer Interactive is at the forefront of Generative Engine Optimization (GEO). We run enterprise-scale AI search experiments and turn them into proven strategies that deliver AI visibility and business impact. We help enterprise brands navigate the shift between traditional SEO to AI visibility, building strategies that win across search engines, LLMs, and wherever your customer is looking for answers.

Our edge? Decades of thinking about how people get answers to problems, across social, SEO, Paid, and UX, now applied to AI search through live GEO experiments that deliver measurable visibility. Wil Reynolds and the Seer team have been leading the conversation on AI, SEO, and GEO since the beginning.

Seer partners with industries from SaaS and e-commerce to healthcare and banking , helping brands like American Family Insurance and Capital One adapt, move faster, and capture visibility in an AI-first world.