Teresa believes that, in order to win for our clients, we have to win for their prospective customers. She has developed a system within Seer to better understand clients' audiences: what triggers their searching, what does their journey entail, what questions do they have, and what ultimately prompts them to convert. Coupling large-scale data with qualitative research, she collaborates with clients and account teams to develop user-centric strategies meant to fill content gaps and drive conversions. Teresa joined Seer in 2012 after working at a small web development and online marketing start-up in Philadelphia. She holds a Marketing degree from Drexel University, as well as a minor in English. Since 2018, she works remotely from Norfolk, VA. In her spare time, she enjoys spending time on Virginia Beach, indulging in her wanderlust, and getting her hands dirty on the pottery wheel.