Heather Smith
Sr. Paid Media Manager
Heather is a marketing strategist who thrives at the crossroads of creativity, data, and technology. With experience across agency and brand-side roles—including content creation, design, account management, and performance marketing—she brings a holistic perspective to solving client challenges and driving growth.
Specializing in ecommerce and retail, Heather develops integrated marketing strategies that balance innovation with measurable impact. She’s known for translating complex data into actionable insights and for bringing both empathy and precision to every campaign.
Outside of work, Heather plays volleyball in a local rec league, explores the outdoors with her dogs, and enjoys discovering new spots in the city with her husband—plus the occasional weekend stout.
Division
Paid Media
Timezone
Mountain
Community & Volunteering
Option 1
Beyond client work, Heather invests her time in causes that matter. She supports Girls in Gear (teaching confidence and life skills through cycling for girls of all abilities), Women for Afghan Women (advocacy and critical services for Afghan women and children), Habitat for Humanity (building and repairing affordable homes alongside families), and Bike MS (cycling events that fund MS research and support).
Option 2 (In case it's just a separate section that shows the volunteer work)
Girls in Gear: Supporting programs that teach life skills through the joy of cycling for girls of all abilities.
Women for Afghan Women: Helping provide critical support and advocacy for Afghan women and children, both in Afghanistan and across the U.S.
Habitat for Humanity: Contributing to safe, affordable housing initiatives that strengthen communities.
Bike MS: Fundraising and participating in cycling events that drive research and support for those living with multiple sclerosis.
"Great marketing meets people where they are—and gives them a reason to believe in what’s next."
See What Heather Is Thinking
