Alisa Scharf

Alisa Scharf is Seer Interactive’s Vice President of SEO & AI, where she leads the integration of search strategy and AI innovation across the agency. With over a decade at Seer, she has built and scaled teams that help clients navigate seismic shifts in digital marketing—most recently, the rise of generative AI and answer engine optimization. Alisa specializes in connecting SEO to broader business outcomes, ensuring clients don’t just capture traffic, but drive measurable business impact. Her leadership has shaped Seer’s approach to future-proofing both clients and teams, blending data-driven insights with a people-first mindset. She has played a key role in pioneering Seer’s AI initiatives, including building internal systems that empower every team member to experiment, adopt, and apply AI responsibly. Alisa is also a recognized industry speaker and contributor, having shared insights at conferences and webinars on topics ranging from AI-driven search to executive communication in SEO. Having been in the SEO industry since 2010, she's seen several eras of search and understands that the only constant is change. She holds a B.A. in Film & Media Arts from Temple University and brings her love of storytelling into every facet of her work—from crafting narratives with data to helping brands earn attention. She lives in Collingswood, NJ.