.png)
HIPAA Compliance and Online Tracking | Seer Interactive
What the Latest HSS Bulletin Means for Your MarTech Stack A few months ago, suits filed against Meta and several hospitals brought user privacy to the forefront…
10 Ways Nonprofits Can Protect Digital Privacy After Roe v. Wade
On Friday June 24, 2022, the Supreme Court overturned the landmark Roe v. Wade ruling, ending nearly 50 years of safe, constitutionally-protected access to abor…
Safeguarding User Privacy: Removing PII from GA with GTM | Seer Interactive
Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes …
From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising
Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies within Chrome, Seer has been diligently following the progress.
The Pattern of Privacy in Digital Marketing & Advertising
Learn How We Got Here Understand the Pattern of Privacy & Align with Stakeholders Educate yourself & your team on why this shift is happening now, and w…
What are Cookie Consent Platforms & Which is Right For You?
What are Cookie Consent Platforms? In an age of ever-changing regulations, having a strong grasp on your site or businesses Cookie Consent Platform is more impo…
Google Tag Manager Guide: Consent Mode
The world was rushed into a society-level digital transformation in 2020, with more people purchasing goods and services online than ever before. This has given…
Conversion Tracking in a World Without Cookies
Balancing Measurement Needs While Respecting User Privacy Measurement is a fundamental component of digital marketing used to determine ROI across media channel…
Who Needs to Prepare for a Cookie-Less Future?
What’s Happening to Cookies? Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which m…
