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Study: AI Brand Visibility and Content Recency
Do you remember that year in SEO where everyone was convinced that simply updating the publish date of your content would improve your organic performance? The …
AI Without Anxiety: Identifying Breaking News vs. Lasting Trends
For marketers, the pace of AI innovation can feel like drinking from a firehose. Every week, there’s a new breakthrough, a new tool, or a new feature that seems…
Meeting Recap Pro: How We’re Using GPTs to Turn Messy Conversations Into Actionable Recaps
At Seer, we spend a lot of time talking. Client calls, internal syncs, strategy sessions—you name it. The problem? A member of our team is required to extract, …
Project Brief GPT: Advancing AI-Driven Workflows at Seer
Most teams spend hours revising project briefs—rewriting, clarifying, and aligning different perspectives. Yet, misalignment still happens. The problem often li…
How to Get Your Brand in ChatGPT’s Training Data
If you’re a new or lesser-known brand in 2025, how do you compete in AI search?
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Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publ…
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How To Create (Actually Useful) Custom GPTs for Marketing Automation
At Seer, we see the adoption of AI as a strategic advantage. We work with senior marketing decision-makers; from Digital Marketing Directors to CMOs at large en…
We Built a Custom GPT to Streamline Presentation Creation—Here’s What It Does
In 2024, Seer established an AI Council to infuse artificial intelligence into our service delivery for all of Seer. We focused on a few big initiatives in 2024…
STUDY: What Drives Brand Mentions in AI Answers?
Why It Matters AI is changing how your customers search and rewriting the rules of brand visibility.
The Fastest And Easiest Way to “Train” a Custom GPT for SEO
Ask generic questions, get generic answers. This is the problem with "SEO advice" or any output using AI.
Navigating the Shift from Traditional Search to LLMs: A Practical Guide
Marketers face new challenges and opportunities as the search landscape changes with the rise of Large Language Models (LLMs) and Chatbots like ChatGPT. While o…
AI and Community Impact| Seer Interactive
As the Community Impact Lead at Seer Interactive, I might seem like an unlikely candidate to integrate AI into my work. I’m not doing the nitty gritty work of S…