Our Latest Thoughts and Innovations

Get the latest industry updates, tutorials, and insights from our team on everything from digital strategy to career growth.
Featured Articles
Ai / Chatgpt

Our Early View of ChatGPT Ads: 5 Initial Observations
Paid Media

The Case of the Missing Click: What Zero-Click Search Actually Means for Paid Strategy
Geo

My GEO Strategy & Consulting Tool is open sourced
Paid Media / Ai

Is Your Brand Considering a Reddit Strategy for AI Visibility? Here’s What to Do.

How to Set SEO Goals & Objectives in the Age of AI Search

This blog was originally published on May 18, 2023 and updated on June 19, 2026. Setting SEO goals has always required balancing ambition with realism. But in 2…

Seo / Seer Pov

Optimizing for Bing’s AI-Powered Search | Seer Interactive

AI continues to drive significant change in the search marketing. While Google has long been the primary focus for SEOs, new advancements and releases from comp…

Seo / Content Strategy / Ai

Client Retention Strategies: What to Do When a Client Leaves | Seer Interactive Insights

Breakups are hard, but when you work in an agency, losing clients is a reality that affects everyone. Client turnover happens to everyone. It’s important to kno…

Seo

How to Calculate Estimated ROI for SEO - Seer Interactive Insights

How to Measure SEO ROI Return on Investment (ROI) is a metric used to judge the success of an SEO strategy based on the estimated return of the initial investme…

Seo / Tutorials