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How AI is Changing Paid Search in 2025
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing advanced automation, personalization, and new ad formats that are redef…
Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns, search term visibility, and richer asset data) the…
5 Paid Media Challenges Solved with AI
If you’re running paid media programs, your to-do list is probably a mile long (and growing). Between strategy, reporting, QA, budget management, creative, comp…
Data-Driven Attribution to Become the Default in Google Ads
Late September, Google announced data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions.