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How AI is Changing Paid Search in 2025
TL;DR In paid search, AI Overviews push ads lower or replace them, but when a client’s brand appears in the Overview, paid CTR rises from 7.89% to 11%. ChatGPT …
Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns, search term visibility, and richer asset data) the…
5 Paid Media Challenges Solved with AI
TL;DR Seer’s Paid Media team uses ChatGPT and custom GPTs to solve five recurring paid media challenges, with a strategist checking every output. Planning: turn…
Data-Driven Attribution to Become the Default in Google Ads
Late September, Google announced data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions.