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Agents or Automations: Using the Right AI Tool for the Right Job
The Problem We Keep Seeing Last week, a team member spent three days building a web scraper in Python via ChatGPT. The kicker? An MCP for web scraping already e…
The Next 'Big Thing': AI Browsers & What Marketing Leaders Need to Know Now
Over the last year AI search has rapidly evolved. AIOs, GEO, and even agentic workflows are now a part of almost every marketing conversation. And while we’re s…
Do You Need to Write Meta Descriptions Anymore? Probably Not.
"Seven out of ten snippets we write never reach a single searcher."
How We Built an SEO AI Agent: One Tab, Zero Copy Paste, 28% More Clicks
Think about a routine SEO workflow: Google Search Console in one tab, SEMRush in another, Google search results, competitor websites, Screaming Frog, or Chrome …
Project Brief GPT: Advancing AI-Driven Workflows at Seer
Most teams spend hours revising project briefs—rewriting, clarifying, and aligning different perspectives. Yet, misalignment still happens. The problem often li…
Case Study: Analyzing the Impact of AI Overviews on Organic Search Performance
One of Seer's major clients—a leading digital solutions provider—sought to understand how AI Overviews and LLM visibility were reshaping their organic search pe…
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How To Create (Actually Useful) Custom GPTs for Marketing Automation
At Seer, we see the adoption of AI as a strategic advantage. We work with senior marketing decision-makers; from Digital Marketing Directors to CMOs at large en…
Google Deep Research vs. OpenAI Deep Research: The Future of AI Research for Digital Marketers
You and I both know Google is the king of search—it has been for decades. But new AI Deep Research tools are offering a preview of where the search might be hea…
We Built a Custom GPT to Streamline Presentation Creation—Here’s What It Does
In 2024, Seer established an AI Council to infuse artificial intelligence into our service delivery for all of Seer. We focused on a few big initiatives in 2024…
Marketing Leaders on the Future of AI: Insights from MAICON 2024
At MAICON 2024, some of the best industry leaders gave talks about generative AI. They continuously emphasized the idea that AI is longer a concept of the futur…
Optimizing Content for Generative Search Resulted in +40% Visibility
Generative Search Optimization: A Research-Backed Guide for Marketers
Analyze Search Competitors with ChatGPT & Supernova | Seer Interactive
What are Search Competitors? As a marketer, you probably have a list of competitors that quickly come to mind - if you're Nike, there's Adidas. If you're Coca-C…