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Ai / Chatgpt

Our Early View of ChatGPT Ads: 5 Initial Observations
Paid Media

The Case of the Missing Click: What Zero-Click Search Actually Means for Paid Strategy
Geo

My GEO Strategy & Consulting Tool is open sourced
Paid Media / Ai

Is Your Brand Considering a Reddit Strategy for AI Visibility? Here’s What to Do.

Your AI Traffic Is Hiding: A Practical Guide to Tracking ChatGPT, Claude, and More

This blog was originally published on December 2, 2024 and was updated on June 22, 2026. ⚠️ AI Tracking Is A Moving Target The AI tracking landscape evolves rap…

Ai / Chatgpt

Your Attribution Authority:  A Guide For Taking Back Control

Where Are We Now Marketing accountability is at an all-time high, yet many marketers are more in the dark than ever. With increasing pressure to prove impact, 3…

Analytics / Attribution
Consent Mode Image

Consent Mode Foundations: FAQ on Google v2 Updates & EEA Regulations

Introduction: Google’s recent updates to Consent Mode, particularly for the European Economic Area (EEA), have introduced significant changes in how user consen…

HIPAA Compliance and Online Tracking | Seer Interactive

What the Latest HSS Bulletin Means for Your MarTech Stack A few months ago, suits filed against Meta and several hospitals brought user privacy to the forefront…

Analytics / Privacy / Industry Updates