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Paid Social Creative Playbook: What is It? Why Create It?
We constantly consume content on social media. In 2020, the average time spent per user on social media apps is 2 hours 25 minutes per day, which is where 47% o…
What is a Casual Impact Analysis? | Seer Interactive
Let’s talk about noise. Not the type your car makes that causes you to crank up the stereo, but the kind that can make your marketing testing infuriatingly diff…
Data-Driven Attribution to Become the Default in Google Ads
Late September, Google announced data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions.
Social SEO: How SEO and Paid Social Media Can Work Together
What is Social SEO? In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From …