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6 Characteristics of Ideas that Stick
The Curse of Knowledge In 1990, psychologist Elizabeth Newton played a game with students at Stanford University. Two students sat at a desk. One student tapped…
Why Video Explanations Are More Impactful Than Emails
Have you ever wished an email was shorter, easier to read, or maybe replaced by something more visual and easier to digest? Whether internal or client-facing — …
2019 Ecommerce Game Plan for the Holidays
What is the Holiday Retail Playbook? The Holiday Retail Playbook is a guide compiled by Google that presents highlights, trends, and learnings from past holiday…
The Story Method for Executive Presentations
The Story Method Executive presentations carry high-stakes. Do you have the right information? Is it compelling? Does it speak the language of what’s important …
3 Steps to Keeping An At-Risk Client
There’s one thing about agencies I can guarantee - clients come and go. It’s not good, it’s not bad, it just is. Sometimes the stars just don’t align: budgets c…
Engaging a New CMO: 5 Essential Questions to Ask | Seer Interactive
Hearing that your client is hiring a new CMO can send any account manager into a panic. There are several red flags to raise when this happens, and it’s importa…
We All Make Mistakes – Here’s How to Prevent & Own Them
What to Do When Something Goes Wrong We’re all human, and as humans, we are imperfect. That means that we all will, at some point, make mistakes on clients we w…
How to Build an Internship Program that Fuels Your Talent Pipeline
No matter the industry or business, great work calls for great entry-level talent to get sh*t done. And while there's no shortage of job-seekers, identifying st…
[VIDEO] Taking Down a Titan: How Brands Can Fight & Win in the War Against Amazon
Since starting my role as the eCommerce Strategist at Seer, I’ve been approached many times by both team members and clients alike -- all about Amazon. In the t…
Should I Hire an Analytics Agency?
This post was originally published in 2018, and last updated 2022.
Talkin’ Impact: How to Manage Client Expectations When Things Aren’t Aligned
As consultants, it’s our role to be a true partner to our clients to help them meet or exceed business goals. But what happens when your client is pushing for s…