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Understanding Google Analytics Filter Order | Seer Interactive
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple chec…
Audit This: Where Should Your Google Analytics Code Go? Why Does It Matter?
This is the first in (hopefully, what will become) a series of posts, where I focus on various items in our massive diagnostic checklist that we use for auditin…
How to Measure Offline Advertising With Google Analytics
Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTr…
GTM Match Table Variable Generator (Lookup Tables & Beyond)
Need to make a big lookup table? Wish lookup tables supported regex? We built a Google Sheet that will save you a ton of time. Grab the template or read on to l…
Google Analytics Heatmap: Visualize Website Traffic Patterns
Google recently unveiled a completely redesigned Google Analytics Mobile App. Besides receiving a major makeover, the app now includes more powerful real-time d…
What You Need to Know About Google Analytics 360 Suite
Over 2000 years have passed since Julius Caesar was killed on March 15th, and yet we still hold the term “Ides of March” with a certain level of darkness and dr…
How to Verify Google Analytics Code with Screaming Frog
The paid version of Screaming Frog is a lifesaver! I use Screaming Frog regularly to make sure the correct Google Analytics code is in place on every page of a …