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The ABC’s of Marketing Measurement: A Future Ready Framework
Marketers are hoarders. No, not of branded swag or email subscribers—but of data.
How to Get Your Brand in ChatGPT’s Training Data
If you’re a new or lesser-known brand in 2025, how do you compete in AI search?
Case Study: Analyzing the Impact of AI Overviews on Organic Search Performance
One of Seer's major clients—a leading digital solutions provider—sought to understand how AI Overviews and LLM visibility were reshaping their organic search pe…
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Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publ…
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How To Create (Actually Useful) Custom GPTs for Marketing Automation
At Seer, we see the adoption of AI as a strategic advantage. We work with senior marketing decision-makers; from Digital Marketing Directors to CMOs at large en…
Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care
Search is undergoing a shift with the rise of AI Overviews (AIOs). For both organic and paid search marketers, AIOs present new challenges by changing how users…
Google Deep Research vs. OpenAI Deep Research: The Future of AI Research for Digital Marketers
You and I both know Google is the king of search—it has been for decades. But new AI Deep Research tools are offering a preview of where the search might be hea…
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Seer POV: 1 Day with OpenAI’s Operator - Is the Agent Future Here?
Clouds to Clay: The 1 minute download. OpenAI’s Operator is here, is 2025 the year to double down, not so fast. I spent a day pushing it. The hype is real, but …
We Built a Custom GPT to Streamline Presentation Creation—Here’s What It Does
In 2024, Seer established an AI Council to infuse artificial intelligence into our service delivery for all of Seer. We focused on a few big initiatives in 2024…
Want to Rank in ChatGPT? Brute force repetition beats thought leadership, today.
How to Rank in ChatGPT - a step by step walkthrough for my keywords About a year ago, I started my journey on “how to rank in ChatGPT”, so I figured I would sta…
87% of SearchGPT Citations Match Bing’s Top Results
SEMrush just dropped a massive study analyzing 80 million ChatGPT queries, and one stat caught our attention: 46% of queries triggered SearchGPT.
Google AI Overview Study - SEO & PPC CTR impact
as seen in Our research on the impact of AIOs on CTR has been updated twice: v2 of our CTR Study: June 2024 through September 2025. v3 of our CTR Study: January…