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Making AI Work for Marketing Teams: What We’ve Learned (So Far)
Digital Marketing hasn’t seen a shake-up this big since the evolution of mobile.
Voice Search Optimization: 3 AI Driven Opportunities for 2025
We’ve talked about voice search before. We told you not to focus your SEO strategy on voice search in 2017, and again in 2020. Fast forward to 2024, a lot has c…
How to Up Your Audience Research Game With AI
In today's environment, understanding your audience is integral for creating products and services that truly meet their needs. Audience research provides inval…
Navigating the Shift from Traditional Search to LLMs: A Practical Guide
Marketers face new challenges and opportunities as the search landscape changes with the rise of Large Language Models (LLMs) and Chatbots like ChatGPT. While o…
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How to Write Better ChatGPT Prompts (Don't Overthink It!)
A Guide to Prompting: What You'll Learn Prompting best practices for getting what you want from ChatGPT. Discover practical examples for everyday tasks. Trouble…
Why the Google Algorithm Leak & AI Aren’t Changing My SEO Strategy
In the SEO universe, everyone is talking about two things in 2024 - how AI tools are a threat to traditional search and what the Google algorithm leak reveals a…
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Seer Unveils ChatGPT Tracking: Pioneering AI Answer Monitoring for Marketers
At Seer, we've always prided ourselves on being at the forefront of innovation, building what we cannot buy to deliver unparalleled value to our clients. Those …
The Beginners Guide to Amazon Ads: Boost Your Sales with Effective Advertising | Seer Interactive
Introduction Amazon Ads are essential for sellers aiming to enhance their product visibility and drive sales on the world's largest e-commerce platform. Whether…
Google’s AI Overviews: 4 Key Performance Insights
Google’s AI Overviews: 4 Key Performance Insights My goal with this post is to share some initial performance insights about Google’s new AI Overviews. In short…
Insights from Creative Operations NY 2024: Balancing Budget, Creativity, and AI | Seer Interactive
How can we create more work with less budget, foster creativity, incorporate AI into our processes, build scalable systems, and support burnt-out teams? Essenti…
Are Custom GPTs Safe to Use with Nonpublic Data? | Seer Interactive
More custom GPTs are being released every day to OpenAI’s GPT library, including GPTs released by brands we already know and trust:
Boosted vs. Paid Social Ads: Exposing Their Differences and Strategic Applications | Seer Interactive
In social media marketing, "boosted posts" and "paid social ads" are often used interchangeably, leading to confusion. Understanding their differences and knowi…