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5 Ways to Build and Maintain a Successful Client Relationship
One of my favorite parts about working at Seer is having the opportunity to build relationships with our clients. In fact, it’s what led me to recently start a …
Google Analytics App+Web FAQs Answered
In 2019, Google announced the introduction of App+Web. If you’re looking for an in-depth overview of App+Web check out our post over here.
Coronavirus’ Impact on Digital Analytics
With coronavirus’ spread increasing, it is truly having an impact on multiple facets of life for people, and digital analytics is no exception. With this post, …
Signs You Should Probably Get a Feed Management Platform
Thanks to some awesome features in Google Merchant Center and Microsoft Merchant Center, it has become pretty simple to create and upload a product feed. Some w…
Gmail Ads vs. Discovery Ads: Which Should You Leverage?
Like Gmail Ads, Discovery Ads are placed on the Gmail UI. However, we’ve seen Discovery Ads drive 7x more clicks than Gmail Ads at a -29% lower CPC and +90% hig…
How to Implement An Accurate PPC Quality Assurance Process
We Are All Human The list of settings, adjustments, and targeting levers in any given digital marketing platform (search, social, display, etc.) is seemingly en…
How to Structure Your Account for Smart Bidding Success
Yay, You’ve Picked An Automated Bidding Strategy And the client is on board to test! But before hitting start on your campaign experiment, ask yourself if your …
How to Create Marketing Efficiencies Through Data & Team Integration
Tell me if this sounds familiar: your fiscal year budgeting cycle approaches and you’re faced with the conundrum of how to exceed your marketing goals with a fl…
Using RACI Matrixes for Marketing Teams | Seer Interactive
What’s a RACI Matrix? A few months ago, I took the lead on an internal project at Seer that had been humming along for about 12 months, and I reached out to Ali…
Effective Communication with the MAYA Principle | Seer Interactive Insights
What It Means to Know Your Audience George Bernard Shaw once said “The single biggest problem in communication is the illusion that it has taken place.”
How to Manage Internal Deadlines Effectively
Working in an agency environment, managing internal deadlines alongside client requests can get tricky. Each week, I would come out of my internal meetings on M…