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Paid Social Creative Best Practices Guide 2023

Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.

Paid Media / Creative Services / Paid Social / Tutorials

7 Pinterest Ad Types & How To Use Them

In the beginning of the pandemic, a new term of social media use came into the limelight. ‘Doomscrolling’ which the National Library of Medicine defines as a co…

Paid Media / Paid Social / Seer Pov

Forget Everything You Thought You Knew About Broad Match Keywords

Like most people, it's hard for me to give up control. On anything. When I came to Seer 6 months ago and learned that there were clients running broad match key…

Paid Media / Google Ads / Microsoft Bing

Feed the Algorithm with a SUPERCHARGED Microsoft Account Structure

We Often Get the Question, “Why Don’t My Microsoft Campaigns Convert As Well As Google?”

Paid Media / Google Ads / Microsoft Bing / Bing

Types of Influencers for Influencer Marketing | Seer Interactive

Influencer marketing has to match your business needs With the rise of content creators on social media, influencer marketing is now a popular and successful ma…

Paid Media

Exploring Alternatives to Third Party Cookies | Seer Interactive

When I need to drop a gift hint to my husband, I take his phone, go to the website of the gift I want, add it to my cart, and then leave the site (and close the…

Paid Media / Paid Social

Combining SEO, PPC & Paid Social Research | Seer Interactive

What is the benefit of your client investing in both paid media and SEO services? When these teams work together, they can produce data-driven insights, ideate …

Paid Media / Seo / Paid Social / Integrated Marketing

Testing Performance Max | Seer Interactive

PMax Successes Stories Google released the Performance Max campaign type in June 2021. At Seer, we’ve tested this campaign type across multiple client industrie…

Paid Media

Effective Strategies for Reddit Ads | Seer Interactive

Reddit seems to be taking over the world. It’s becoming pretty common to see news articles on what is trending in-platform and Reddit doesn’t appear to be slowi…

Paid Media / Paid Social

How to Advertise on Reddit: Getting Started | Seer Interactive

I am an avid daily Reddit user (AKA a Redditor). I use this platform so much that I became a moderator for a niche community. That being said, imagine my surpri…

Paid Media / Paid Social

Optimizing LinkedIn Ads for 60% More Leads | Seer Interactive

Managing a client account isn’t just about the day-to-day, it’s also about pulling back the lens to see the larger, long-term impact that strategies can have on…

Paid Media / Paid Social

Banning Weight Loss Ads Show Positive Growth on Pinterest

Why People Love Pinterest Pinterest is no longer just for millennial women planning their perfect wedding, it can appeal to all demographics including Gen Z’s l…

Paid Media / Integrated Marketing / Social