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Your Complete Guide to Amazon Ad Opportunities

Shopping has never been the same since Amazon has become a staple in most people’s lives. Not only is it a behemoth in the ecommerce space , it is also becoming…

Paid Media

Work Smarter, Not Harder, with Meta's Advantage+ Shopping Ads

I feel like every time I introduce myself at SEER Interactive or in any professional setting for that matter, I express how much I love E-commerce and how much …

Paid Media / Paid Social / Seer Pov

How to Optimize Your Google Display Traffic

The Google Display Network is an awesome way to reach your target audience, with over 2 million sites, and tons of targeting options- it’s a no brainer for incr…

Paid Media

Video Series on TikTok Advertising | Seer Interactive

Part 1: Why Your Brand Should Test TikTok in Your Paid Media Mix In this video, Brittany Sager and Maureen Keggins from Seer's Paid Media Team explain why brand…

Paid Media / Paid Social

Mitigating Testing Risks for Paid Media Marketers | Seer Interactive

Evaluating how big of a test to run Testing is a huge part of what we do at Seer to improve paid media performance.

Paid Media

Unlock the Power of YouTube

YouTube has become one of the most influential marketing tools for businesses of all sizes. With over 2 billion active monthly users, YouTube is not the 2nd lar…

Paid Media / Google Ads

The Ultimate Handbook for Paid Media Testing

Running A/B tests is a necessity for all advertisers who want to continuously improve campaign performance. While there are a multitude of tests that can be run…

Paid Media

Paid Social Creative Best Practices Guide 2023

Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users.

Paid Media / Creative Services / Paid Social / Tutorials

7 Pinterest Ad Types & How To Use Them

In the beginning of the pandemic, a new term of social media use came into the limelight. ‘Doomscrolling’ which the National Library of Medicine defines as a co…

Paid Media / Paid Social / Seer Pov

Forget Everything You Thought You Knew About Broad Match Keywords

Like most people, it's hard for me to give up control. On anything. When I came to Seer 6 months ago and learned that there were clients running broad match key…

Paid Media / Google Ads / Microsoft Bing

Feed the Algorithm with a SUPERCHARGED Microsoft Account Structure

We Often Get the Question, “Why Don’t My Microsoft Campaigns Convert As Well As Google?”

Paid Media / Google Ads / Microsoft Bing / Bing

Types of Influencers for Influencer Marketing | Seer Interactive

Influencer marketing has to match your business needs With the rise of content creators on social media, influencer marketing is now a popular and successful ma…

Paid Media