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10 Reasons Your Google Analytics Data May Not Match Other Sources | Seer Interactive Insights
Google Analytics is a powerful tool providing more insights about what our users do online now more than ever. This with far more accuracy than was available fo…
Leveraging Coupons & Coupon Code Data in Google Analytics
What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could be more important than ever. Not only do they help people s…
Demystifying Google Analytics 4 FKA App + Web
This post was originally published in October 2020. Last updated May 2021.
Firebase Pricing Models: Making the Right Choice | Seer Interactive
Firebase is an all-in-one mobile platform by Google that helps you build, analyze, and grow mobile apps. As we move toward tracking app analytics using the new …
Google Analytics Guide: Segments
What Are Segments in Google Analytics? As Google states in their introduction to segmentation, “A segment is a subset of your Analytics data”. Seems simple enou…
A Marketer's Guide to Google Analytics 360
GA vs GA 360 Standard (Free) In 2005, Google launched Google Analytics (GA), a free solution to our analytics problems – setting the foundation for digital repo…
5 Ways to Rethink Higher Education Marketing, Advertising & Analytics Investments
2020: The Year of The Unexpected, and Much Needed Change Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics. We…
A Quick Chat(bot) Goes A Long Way
What is a Live Chat/Chatbot? Live Chat is another way for users and potential customers to get in contact with your company. Users can start a chat with a chatb…