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Google Analytics Guide: Segments
What Are Segments in Google Analytics? As Google states in their introduction to segmentation, “A segment is a subset of your Analytics data”. Seems simple enou…
A Marketer's Guide to Google Analytics 360
GA vs GA 360 Standard (Free) In 2005, Google launched Google Analytics (GA), a free solution to our analytics problems – setting the foundation for digital repo…
5 Ways to Rethink Higher Education Marketing, Advertising & Analytics Investments
2020: The Year of The Unexpected, and Much Needed Change Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics. We…
A Quick Chat(bot) Goes A Long Way
What is a Live Chat/Chatbot? Live Chat is another way for users and potential customers to get in contact with your company. Users can start a chat with a chatb…
Google Analytics 360 vs Adobe Analytics: Key Differences | Seer Interactive
Disclaimer: Seer is a certified GA 360 reseller & Adobe Community Solution Partner.
PPC Conversion Tracking 101: Setting Up Tracking
Conversion tracking is key But Emmilly, I’m not in Analytics. Why should I care about conversion tracking?
How to Prepare Your Analytics for a Website Domain Migration
Prep Your Analytics for a Domain Migration When migrating your site to a new domain, adding a new subdomain, or adding redirects to your site, there can be vari…
How to Quickly Leverage Your Data Layer for Enhanced Site Tracking
What is the Data Layer? The data layer is basically a vehicle to pass information from your website into a tag management system (TMS), such as Google Tag Manag…
Leveraging Snapchat Ads: Types and Usage Guide | Seer Interactive Insights
This post was originally written in 2017, and last updated in 2020.
How to Monitor Your Google Analytics Data Using Custom Alerts
What are Google Analytics Custom Alerts? The Custom Alerts feature in Google Analytics helps to take a proactive approach to monitoring your data, without needi…
Data Studio Update Adds New Google Maps Viz
What Happened? You Can Now Use Google Maps in Data Studio Visuals On May 1, 2020, Google announced that you now have the ability to add Google Maps to Data Stud…