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Optimize 360 vs Optimizely: Which is Right for Enterprise Testing?

So, you've been using a free A/B testing and personalization tool and now you’re ready to put your money where your mouth is ...

Analytics / Conversion Rate Optimization / Ga 360

Google Analytics Guide: Remarketing Audiences

This post was written by Claire Dabney & Sonika Chandra.

Analytics / Paid Media / Google Analytics

How to Use the GA4 Demo Account

It's been awhile since Google first introduced Google Analytics 4 aka "GA4" to the public back in October 2020 (ICYMI, read our post here).

Analytics / Google Analytics / Ga4

How Apple’s iOS14 Update Will Impact Your Facebook Ads

Analytics / Privacy / Paid Media / Industry Updates / Integrated Marketing

6 Reporting Challenges Solved by Restructuring Your Google Analytics Account

Is your Google Analytics account full of properties and views you don’t even use?

Analytics / Tutorials / Google Analytics

10 Reasons Your Google Analytics Data May Not Match Other Sources | Seer Interactive Insights

Google Analytics is a powerful tool providing more insights about what our users do online now more than ever. This with far more accuracy than was available fo…

Analytics / Tutorials / Google Analytics

Facebook’s Attribution Window is Changing from 28 to 7 Days in 2021

Analytics / Privacy / Paid Media / Industry Updates

Leveraging Coupons & Coupon Code Data in Google Analytics

What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could be more important than ever. Not only do they help people s…

Analytics / Tutorials

Demystifying Google Analytics 4 FKA App + Web

This post was originally published in October 2020. Last updated May 2021.

Analytics / Industry Updates / Google Analytics

Firebase Pricing Models: Making the Right Choice | Seer Interactive

Firebase is an all-in-one mobile platform by Google that helps you build, analyze, and grow mobile apps. As we move toward tracking app analytics using the new …

Analytics

Update Your Facebook Pixel for CCPA Compliance

Analytics / Privacy / Paid Media / Industry Updates