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STUDY: What Drives Brand Mentions in AI Answers?
Why It Matters AI is changing how your customers search and rewriting the rules of brand visibility.
There are 3 types of AI search - do you know which to optimize for?
"Optimizing for Google will basically Optimize for Generative Engines, like Perplexity, Claude, Llama, ChatGPT", not so fast SEOs. Question: Optimizing for Goog…
The Fastest And Easiest Way to “Train” a Custom GPT for SEO
Ask generic questions, get generic answers. This is the problem with "SEO advice" or any output using AI.
What questions should I track in LLMs for AI brand monitoring? | Seer Interactive
One of the first questions we ask when setting up brand monitoring in GenAI Answer Tracking is: What questions should we track? It’s a deceptively simple questi…
Don’t Blame the AI: Fix Your Workflow for Smarter Results
One of the most frustrating parts about delegating tasks to AI is the inconsistency of results. Some days it feels like you’re working with a genius who can com…
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Rolling Out AI In Your Agency: A case for de-prioritizing the easy stuff
Every leader has a moment where they have to choose to do something that is the hard way instead of the easy way, sometimes it pays off, sometimes it fails, but…
SWIM Framework | Seer Interactive
AI and search is on everyone’s mind. Clients and prospects alike have been asking us:
How AI Overviews are Impacting Paid Performance | Seer Interactive
We recently shared How AI Overviews Are Impacting CTR: 5 Initial Takeaways, where Nick Haigler observed that the presence of AI Overviews (AIOs) in search resul…
Merchant Center Next - Tips & Tricks | Seer Interactive
Merchant Center Next was unveiled in 2023 and rolled out to accounts in September 2024. It boasts a revamped version of its popular Google Merchant Center platf…
The AI Learning & Adoption Loop: Are You In, On, or Out of the AI Revolution? | Seer Interactive
Generative AI Use Disclosure: This blog post was edited and optimized with AI, but the final output was generated by me, a human.
The Role of AI in Enhancing Google Ads Campaign Performance | Seer Interactive
Introduction In today's fast-paced digital advertising world, staying ahead of the curve is essential for success. As technology continues to advance, artificia…
Driving AI Innovation via Learning & Development: Seer’s AI Policy | Seer Interactive
From the C-suite down, the Seer team agrees that Artificial Intelligence is the biggest disruptor we’ll see in our industry to date, transforming both how we se…