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Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care
Search is undergoing a shift with the rise of AI Overviews (AIOs). For both organic and paid search marketers, AIOs present new challenges by changing how users…
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Seer POV: 1 Day with OpenAI’s Operator - Is the Agent Future Here?
Clouds to Clay: The 1 minute download. OpenAI’s Operator is here, is 2025 the year to double down, not so fast. I spent a day pushing it. The hype is real, but …
5 Ways AI Can Improve Your User Research (& 2 Things to Watch Out For!)
UX research is powerful—but slow. Finding participants, analyzing responses, and making sense of data can take weeks.
We Built a Custom GPT to Streamline Presentation Creation—Here’s What It Does
In 2024, Seer established an AI Council to infuse artificial intelligence into our service delivery for all of Seer. We focused on a few big initiatives in 2024…
87% of SearchGPT Citations Match Bing’s Top Results
SEMrush just dropped a massive study analyzing 80 million ChatGPT queries, and one stat caught our attention: 46% of queries triggered SearchGPT.
Google AI Overview Study - SEO & PPC CTR impact
This post has been updated with the latest data: Three full quarters in 2025, tracking data from June 2024 through September 2025. Check it out here. I believe …
Google’s Think Lead Gen: Mastering Relevance, AI, and Long-Term Wins
As marketers the race to secure high-value leads never slows, and the rules are constantly changing. But what if we told you there’s a roadmap not just for keep…
STUDY: What Drives Brand Mentions in AI Answers?
Why It Matters AI is changing how your customers search and rewriting the rules of brand visibility.
There are 3 types of AI search - do you know which to optimize for?
"Optimizing for Google will basically Optimize for Generative Engines, like Perplexity, Claude, Llama, ChatGPT", not so fast SEOs. Question: Optimizing for Goog…
The Fastest And Easiest Way to “Train” a Custom GPT for SEO
Ask generic questions, get generic answers. This is the problem with "SEO advice" or any output using AI.
What questions should I track in LLMs for AI brand monitoring? | Seer Interactive
One of the first questions we ask when setting up brand monitoring in GenAI Answer Tracking is: What questions should we track? It’s a deceptively simple questi…
Don’t Blame the AI: Fix Your Workflow for Smarter Results
One of the most frustrating parts about delegating tasks to AI is the inconsistency of results. Some days it feels like you’re working with a genius who can com…