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Why Is It Important to Display Data in a Visual Way?
Data visualization can make it easier to communicate and interpret data that is difficult to understand -- as it helps humans comprehend meaning, reveal pattern…
What You Should Know About Google Ads Display Expansions
Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Ess…
We Tested Pure Broad Match Keywords & Here’s What We Found
Google Ads continues to evolve, which means we Paid Media Managers and our strategies need to as well. A higher-priority optimization that the Google team encou…
Social SEO: How SEO and Paid Social Media Can Work Together
What is Social SEO? In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From …
Why MSV Is Declining In Importance
Only targeting Search Volume metrics puts a limitation on business growth and the ability to achieve conversion goals.
Why Are Recruiters All Over My LinkedIn Right Now?
In This Article:
Thanking My Team for the Year We Turned Away Millions of Dollars
This is my first attempt at writing a blog ... To be honest, I never really thought I had enough interesting things to say to fill a screen, but knew this story…
Why is a Project Brief Important? (with BONUS Template)
To be a better Project Manager, I rely on Seer’s project brief template. Not only is it a grounding document to fill out, but it undoubtedly improves our team’s…
Dear Google, What Should Psychics Do?
COVID-19 instilled a heightened sense of uncertainty, ultimately resulting in shifts in general life behavior. To cope with this sense of uncertainty, people ha…
Multiple Vendors vs. Single AOR: Which is Best for Your Organization?
As companies begin to grow and scale, so should their marketing efforts, and likely this triggers the need for support.
Google Display Network vs DV360: A Comparative Analysis | Seer Interactive
GDN and DV360: Are they really the same? When speaking to clients about programmatic efforts, we often run into questions like: