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Google Analytics Scope: Why Metrics & Dimensions Matter
Understanding Google Analytics scope unlocks how to make the most out of your data, especially any kind of customizable reports. Scope touches everything you do…
Google Analytics Intelligence: Ask Questions About Your Data
Have you ever had a question regarding your Google Analytics data, but you have no idea where to dig in to find your answer?
Google Marketing Attribution (Finally!) Explained
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and …
How to Calculate Google Analytics Goal Values
While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on p…
Cross Device Reporting in Google Analytics: What it is & How to Use it
TL;DR - A new Google Analytics feature, enhanced cross device reporting, brings insight into their user tracking across mobile, tablet, and desktop, creating a …
GTM Tip: Tracking GTM Version and ID as a Custom Dimension | Seer Interactive Insights
Have you ever had the nightmare of opening your Google Analytics (GA) account to find that the data you were interested in stopped tracking? Maybe it was an eve…
What is Google Tag Manager and What Does It Do?
If you don’t have organization when working with analytics, you’re gonna have a rough time. Analytics tracking at its core is largely technical and this can ele…
How To Find & Fix These 3 Red Flags In Your Google Analytics Data
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing…
Cleaning Up Query Parameters in Google Analytics | Seer Interactive
What are URL Parameters and Query Strings? URL parameters can transform an ordinary URL into a seemingly neverending query string of characters. Parameters are …
Turning ‘Time on Site’ from a Vanity Metric to an Actionable One
Time is the most sought after resource on the web, short of an actual sale. But why?
What is Dark Traffic in Google Analytics? Direct Traffic, and That’s Okay
What is Direct Traffic? We’ve all seen “Direct Traffic” in our Google Analytics reports. (direct) / (none) or just “Direct” traffic. Most people have the wrong …
Data Studio Tips for Non-Designers
Google Data Studio is a fantastic, free alternative to the Google Analytics Dashboards that are actually useful! One of the nicest things about Data Studio is t…