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Safeguarding User Privacy: Removing PII from GA with GTM | Seer Interactive
Google Analytics (GA) is a great tool that allows you to collect a lot of data and help extract valuable insights from it. However, some information that makes …
GA4 Admin Settings You Don’t Want to Overlook
With Google’s announcement of Universal Analytics deprecating July 1, 2023 -- your to-do list probably includes at least a basic Google Analytics 4 (GA4) setup.
Understanding Your Users in GA4
Comparisons, Segments, and Audiences Google Analytics 4 (GA4) gives you many tools which allow you to assess the performance of your site and your marketing cha…
UX Checklist Series: Accessible Design
This post is from our User Experience (UX) Checklist Series:
3 Tips For Creating an Effective International SEO Strategy
This post was originally published in 2019, and last updated in May 2022.
What is Google Cache? | Seer Interactive
What is Google Cache? Google cache is a feature of Google search that provides copies of web pages that are available to searchers independent of the live pages…
What is First Contenful Paint (FCP) & Why is it Important?
Page load speed is one of the most important metrics used by Google when evaluating a site’s performance, as well as a key component of its page experience algo…
Leveraging Snapchat Ads: Types and Usage Guide | Seer Interactive Insights
Why Use Snapchat Ads? Since its 2011 release, Snapchat has empowered users to express themselves and share stories without public-facing comments or likes.
Guide to Google’s Max Conversions Bid Strategy | Seer Interactive
This post was originally published in May 2017 and last updated in March 2022.
GA4's Custom Dimension & Parameter Data Model | Seer Interactive
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Google Analytics 4 (GA4) FAQs: Your Key Questions Answered | Seer Interactive Insights
GA4 Frequently Asked Questions There’s a lot changing with Google Analytics right now. It can be overwhelming, but below is a list of the most frequent question…
How to Use SEMRush to Identify Search Trends and Competitor Insights
Any effective search marketing strategy should combine both paid and organic data and leverage tools to glean competitor insights. This allows us to identify ga…