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Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns, search term visibility, and richer asset data) the…
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New Threads Ads Are Built for Brand Trust, Not Outdated Paid Media Plays
Paid media is undergoing a vibe check. Most brands are failing.
The AI Shifts Reshaping Paid Media (and Why I'm Paying Attention)
We’ve all seen the hot takes on AI: "Write faster." "Generate more variants." "Automate your workflows."
How to Run Smart Incrementality Tests to Prove ROI
“Am I just paying for traffic I would have gotten anyway?”
Google Ads Editor: Latest Tips & Tricks
Google Ads Editor is a must-have tool for advertisers managing large-scale campaigns, but are you truly maximizing its potential?
New Pinterest Updates for Improved Advertising | Seer Interactive
On October 1, 2024, Pinterest hosted its annual Pinterest Presents where they showcased amazing new opportunities for brands and advertisers on their platform. …
Merchant Center Next - Tips & Tricks | Seer Interactive
Merchant Center Next was unveiled in 2023 and rolled out to accounts in September 2024. It boasts a revamped version of its popular Google Merchant Center platf…
The Role of AI in Enhancing Google Ads Campaign Performance | Seer Interactive
Introduction In today's fast-paced digital advertising world, staying ahead of the curve is essential for success. As technology continues to advance, artificia…
Things Meta Advertisers Should Do Before Launching Their Holiday Marketing Campaigns | Seer Interactive
This is the second part of the Meta Holiday Performance Playbook series and the first blog can be found here.
Hot Take: Perfect Attribution is a Myth | Seer Interactive
Attribution is a constant pain point for any marketer or business owner. Clients often ask, "Where exactly did this click come from?" or "Is this channel really…
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Meta Ad Objectives & How to Use Them | Seer Interactive
Do you have marketing goals you want to accomplish, but need help? Are you maybe dabbling in social advertising, but need help determining what direction to go?
The Basics of YouTube Ads: How to Get Started | Seer Interactive
The Basics of YouTube Ads: How to Get Started In today's fast-paced digital world, video content has become a cornerstone of consumer engagement. With billions …