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Still Banking on TikTok? Here’s What the Second 90-Day Extension Really Means for Brands
After months of legal drama, app store removals, and creator panic, TikTok is back...for now.
TikTok Is the New Google: Why Search Isn’t Just for Search Engines Anymore
Do you ever open Google to look something up and end up on TikTok instead? Same. And it’s not just us. It’s everyone under 35 (and honestly, a lot of us over 35…
Are You Cannibalizing Your Own Branded Search?
Few topics in digital marketing spark more heated debates than branded search. Some marketers swear by it, insisting that bidding on your own brand name is esse…
What’s New in Google Demand Gen for 2025
Running Demand Gen like it’s 2023? Yeah… Google’s moved on. And you’ve got options. Google's Demand Gen Campaigns are their play to help advertisers reach users…
From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap
Creative is an impactful lever for paid media performance, but when timelines are tight or resources are limited, the “good enough” visuals often win out.
Audience First, Keywords Second: The Shift Search Needs
Saying that paid search has seen some changes over the past few years? That's putting it mildly.
How AI is Changing Paid Search in 2025
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing advanced automation, personalization, and new ad formats that are redef…
Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns, search term visibility, and richer asset data) the…
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New Threads Ads Are Built for Brand Trust, Not Outdated Paid Media Plays
Paid media is undergoing a vibe check. Most brands are failing.
The New Paid Media Playbook: How AI Is Rewriting the Rules for Brand Growth
We’ve all seen the hot takes on AI: "Write faster." "Generate more variants." "Automate your workflows."
How to Run Smart Incrementality Tests to Prove ROI
“Am I just paying for traffic I would have gotten anyway?”
Google Ads Editor: Latest Tips & Tricks
Google Ads Editor is a must-have tool for advertisers managing large-scale campaigns, but are you truly maximizing its potential?