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Why 2020's SEO KPIs won't work in 2024 in a GenAI & Data Scarce world
Don't believe the SEO Threadboi hype...Most of our websites are getting less traffic from Google, NOT more. The SEO bros showing their KPI (Key Performance Indi…
RIP Google's 3rd party Cookie Solution & What It Means for Digital Marketers
Yesterday, in a somewhat unsurprising turn of events, Google reversed its decision to deprecate third-party cookies in Chrome. This marks the fourth change of h…
Making Sense of AI in Analytics: How AI Models are Powering Today’s Digital Marketers | Seer Interactive
Generative AI Use Disclosure:
How AI will change the way you use Analytics in 2024
Generative AI Use Disclosure: This blog post was edited and optimized with AI, but the final output was generated by me, a human. The primary {robot} image in t…
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Categorize Keywords with Chat GPT | Seer Interactive
With AI poised to change the way we work in the marketing industry as we know it, we’ve been heads down experimenting with ways our team can be more efficient.
Holistic Marketing Strategy Explained
Holistic Marketing Defined A holistic marketing strategy refers to an integrated approach that considers all aspects of a business and its marketing efforts, fo…
What is Marketing Attribution?
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Guide to Google Analytics Campaign Tagging | Seer Interactive
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and pr…
AI for Marketing Analytics: Guide + Examples
Unlocking the Potential of AI for Analytics in Marketing Have you ever seen an artists palette?
Diagnostic Analytics Explained (+Examples)
Diagnostic Analytics: The Art and Science of Data-Driven Problem Solving
Customer Experience & Growth (Examples)
The Role of Personalized Marketing in the Digital Age Contextual marketing has become increasingly important. In the past, marketing was often focused on mass m…
Personalized Marketing: The Power of High-Context Experiences
Did you know that the Philadelphia accent is, in the United States, most similar to the phonetics of The Queens English?