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Guide to Google Analytics Campaign Tagging | Seer Interactive
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and pr…
AI for Marketing Analytics: Guide + Examples
Unlocking the Potential of AI for Analytics in Marketing Have you ever seen an artists palette?
Diagnostic Analytics Explained (+Examples)
Diagnostic Analytics: The Art and Science of Data-Driven Problem Solving
Customer Experience & Growth (Examples)
The Role of Personalized Marketing in the Digital Age Contextual marketing has become increasingly important. In the past, marketing was often focused on mass m…
Personalized Marketing: The Power of High-Context Experiences
Did you know that the Philadelphia accent is, in the United States, most similar to the phonetics of The Queens English?
How to use Change Management to Adapt Your Marketing Strategy
Change Management Lessons from the Sagrada Familia When you consider how much the world has changed from 1900 to today it’s wild. Just think, women didn’t get t…
Beginner SQL Concepts for Digital Marketers | Seer Interactive
As a digital marketer, collecting and analyzing data is crucial for optimizing campaigns and achieving business objectives. Structured Query Language (SQL) is a…
When Should I Consider GA4 Alternatives | Seer Interactive
Google Analytics has been the most popular web and marketing analytics platform for digital marketers for years. However, its new iteration, GA4, has alienated …
Fundamentals of Data Storytelling | Seer Interactive
Your Brain on Stories: How Leveraging Narrative Drives Action from Data “Oh, the stories data would tell, if there were a teller to tell them well.” - Nancy Dua…
Why Do I Have So Many Debug Devices In GA4?
Why Are These So Many Devices in Debug Mode? Have you gone to your GA4 Debug View to find you have tens, hundreds, or thousands of debug devices? You very well …
Bounce Rate in Google Analytics 4 (GA4) | Seer Interactive
Post originally written on 12/2/2021 and updated on 3/29/2023.
Google's GA4 Auto-Migration | Everything You Need To Know
If you missed Google’s announcement early last month about their auto-migration feature, you may start seeing new GA4 properties pop up. If you have not opted o…