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Diligence Over Drama: Navigating Marketing Strategy Alongside Market Shifts
"This isn’t doom and gloom, it’s diligence. You never regret preparing for a storm." Jeff Haas, COO at Seer has been navigating these market shifts alongside ma…
From Scrappy to Strategic: How Vibe Marketing is Redefining the Modern Marketer
Right out of college, I took my English degree and headed into my first marketing agency, ready to put my creativity and excitement to work. My first clients? M…
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How Wall Street Can Help to Evaluate Your Media Mix
Disruption isn’t the exception in performance marketing. It’s becoming the norm. There’s a lot of noise, and fewer and fewer reliable signals to inform strategy…
Navigating the Impact of US Tariffs: Actionable Strategies for Digital Marketers
If your CPCs are spiking, your messaging falling flat, or your forecasts suddenly feel like guesswork, you’re not alone. The 2025 tariffs aren’t just a supply c…
Market Sizing with TAM SAM SOM (with calculator) | Seer Interactive
How will this Market Sizing post help me? Understanding your TAM, SAM, and SOM will help you set realistic expectations for long-term planning, target qualified…
Tips and Tricks for International Growth | Seer Interactive
Reaching international markets can be the next logical step for advertisers looking to expand their footprint and grow quickly. But, it’s important to realize t…
3 Easy Design Tips to Make Your Dashboards Better
Dashboards are powerful tools to help stakeholders quickly digest complex data sets, glean insights, track performance metrics, and make informed decisions that…
An Ads Script Renaissance is Here - Join in with AI
For the last few years, major innovations in Google Ads Scripts have lain dormant as advertisers leaned into new, automated functions for needs that Google Ads …
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Reinstituting a Culture of SEO Testing & Innovation | Seer Interactive
Reinstituting a Culture of SEO Testing & Innovation at Seer At some point during the pandemic, I found myself in a conversation with a colleague reminiscing…
Step-by-Step Guide to 10-K Report Analysis | Seer Interactive
In today's fast-paced business world, gaining a thorough understanding of a company is essential for making informed strategies and decisions. Whether you're an…
Holistic Marketing Strategy Explained
Holistic Marketing Defined A holistic marketing strategy refers to an integrated approach that considers all aspects of a business and its marketing efforts, fo…