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Config23 Themes & How to Fully Leverage Design | Seer Interactive
Config23 Themes & 6 Questions to Leverage Design to its Fullest Integrating design into organizations can be difficult, but companies that do this successfu…
Bounce Rate in Google Analytics 4 (GA4) | Seer Interactive
Post originally written on 12/2/2021 and updated on 3/29/2023.
Understand your CTR Impact from Bing's AI-Powered Search Update
TLDR: Take 10-minutes of action now to ensure you have the data you need later. Jump directly to the data-set up directions or keep reading for a few more detai…
Google Optimize is Sunsetting. What Now? | Seer Interactive
Google just announced that on September 30, 2023, it will sunset Google Optimize, its AB Testing tool. The news shook the Experimentation and AB Testing world s…
HIPAA Compliance and Online Tracking | Seer Interactive
What the Latest HSS Bulletin Means for Your MarTech Stack A few months ago, suits filed against Meta and several hospitals brought user privacy to the forefront…
Re-Introducing Seer: Our Rebrand Journey
Our Rebrand Journey In 2021, if you asked 10 people at Seer Interactive what our vision is, how our service lines work together, or what our proprietary technol…
Analysis of Google's Helpful Content Update: Don't Do Anything Yet.
Helpful content … helps people.
Google's Helpful Content Update: Predictions and Strategies | Seer Interactive Insights
Predictions and Hypotheses from 23 Years in SEO [NEW] Check out Wil's analysis of the Helpful Content Update Google announced a new signal for limiting the appe…
-14% CPS and +30% Revenue Using PMAX Migration Tool
Preparing for the Upgrade to Performance Max (PMAX) Campaigns Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part of a …
When Universal Analytics Will Officially Stop Collecting Data
Universal Analytics Will Officially Stop Collecting Data in 2023 Google has put deadlines in place for all users to switch to Google Analytics 4:
From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising
Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies within Chrome, Seer has been diligently following the progress.
GA4: Understanding Expanded and New Default Channel Groupings | Seer Interactive Insights
New Default Channel Groupings in GA4 Google recently announced that they were expanding definitions, as well as creating some new definitions, for default chann…