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What’s New in Google Demand Gen for 2025
Running Demand Gen like it’s 2023? Yeah… Google’s moved on. And you’ve got options. Google's Demand Gen Campaigns are their play to help advertisers reach users…
Unlocking the Power of Customer Match: Guide to Maximizing Google Ads
Why Customer Match is No Longer Optional With third-party cookies on their way out and platforms tightening restrictions on tracking, first-party data is now th…
Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care
Search is undergoing a shift with the rise of AI Overviews (AIOs). For both organic and paid search marketers, AIOs present new challenges by changing how users…
Google Ads Editor: Latest Tips & Tricks
Google Ads Editor is a must-have tool for advertisers managing large-scale campaigns, but are you truly maximizing its potential?
How AI Overviews are Impacting Paid Performance | Seer Interactive
We recently shared How AI Overviews Are Impacting CTR: 5 Initial Takeaways, where Nick Haigler observed that the presence of AI Overviews (AIOs) in search resul…
Create Your Own Auction Insights Reports and Analysis | Seer Interactive
Looker Studio lost the ability to display Google Ads Auction Insights data on September 23, 2024. The auction insights data is still available in Google Ads, bu…
The Role of AI in Enhancing Google Ads Campaign Performance | Seer Interactive
Introduction In today's fast-paced digital advertising world, staying ahead of the curve is essential for success. As technology continues to advance, artificia…
Ultimate Guide to Mastering Performance Max & Maximizing Your Google Ads Strategy | Seer Interactive
Marisa Rosso Chris Evans David Lacamera Bethany Driskill Jess Henderson Hayley Cornelius Rose Neukam Brittany Sager Rene Radloff
The Beginners Guide to Amazon Ads: Boost Your Sales with Effective Advertising | Seer Interactive
Introduction Amazon Ads are essential for sellers aiming to enhance their product visibility and drive sales on the world's largest e-commerce platform. Whether…
Google Performance Max vs. Demand Gen | Seer Interactive
Google ad campaigns are constantly evolving and it can be difficult to identify which campaign type will help you not only hit your paid media goals but also hi…
Evolution from Google Discovery Ads to Demand Gen Campaigns
In this blog, we're breaking down the distinctions between lead generation from e-commerce digital experiences in Google’s Demand Gen campaigns. Whether you're …
You Should Maximize Your Responsive Search Ads Assets - Here’s Why | Seer Interactive
Are your Responsive Search Ads (RSAs) not performing as well as you had hoped? Do you have RSAs with a very narrow scope and it’s challenging to provide a full …