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Featured Articles

What’s New in Google Demand Gen for 2025

Running Demand Gen like it’s 2023? Yeah… Google’s moved on. And you’ve got options. Google's Demand Gen Campaigns are their play to help advertisers reach users…

Paid Media / Google Ads

Unlocking the Power of Customer Match: Guide to Maximizing Google Ads

Why Customer Match is No Longer Optional With third-party cookies on their way out and platforms tightening restrictions on tracking, first-party data is now th…

Google Ads

Google Ads Editor: Latest Tips & Tricks

Google Ads Editor is a must-have tool for advertisers managing large-scale campaigns, but are you truly maximizing its potential?

Paid Media / Google Ads

Create Your Own Auction Insights Reports and Analysis | Seer Interactive

Looker Studio lost the ability to display Google Ads Auction Insights data on September 23, 2024. The auction insights data is still available in Google Ads, bu…

Google Ads / Auction Insights / Microsoft Advertising

The Role of AI in Enhancing Google Ads Campaign Performance | Seer Interactive

Introduction In today's fast-paced digital advertising world, staying ahead of the curve is essential for success. As technology continues to advance, artificia…

Paid Media / Google Ads / Ai

Ultimate Guide to Mastering Performance Max & Maximizing Your Google Ads Strategy | Seer Interactive

Marisa Rosso Chris Evans David Lacamera Bethany Driskill Jess Henderson Hayley Cornelius Rose Neukam Brittany Sager Rene Radloff

Paid Media / Google Ads / Google Analytics

The Beginners Guide to Amazon Ads: Boost Your Sales with Effective Advertising | Seer Interactive

Introduction Amazon Ads are essential for sellers aiming to enhance their product visibility and drive sales on the world's largest e-commerce platform. Whether…

Google Ads / Ai

Google Performance Max vs. Demand Gen | Seer Interactive

Google ad campaigns are constantly evolving and it can be difficult to identify which campaign type will help you not only hit your paid media goals but also hi…

Paid Media / Google Ads

You Should Maximize Your Responsive Search Ads Assets - Here’s Why | Seer Interactive

Are your Responsive Search Ads (RSAs) not performing as well as you had hoped? Do you have RSAs with a very narrow scope and it’s challenging to provide a full …

Google Ads

Leveraging Generative AI for Image Creation in Performance Max Campaigns

In this blog, we dive into Google Ads' groundbreaking initiative with Generative AI in Performance Max campaigns. Designed to enhance ad performance and creativ…

Paid Media / Seer Pov / Google Ads / Ai

Breaking Free from Max Clicks Bid Strategies

You’re Better than Max Clicks Max Clicks is a bid strategy within Google Ads that focuses on getting you as many clicks as possible. It allows you to set a limi…

Paid Media / Seer Pov / Google Ads

How To Use the Google Ads Paid & Organic Search Report

Unlock paid and organic keyword opportunities by leveraging data from the Paid & Organic Search Report in Google Ads.

Google / Paid Media / Reports / Google Ads / Google Search / Search Report