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How to Prioritize Your Work 2.0: How AI Changed Everything in My Fruit Bowl
This post was originally published on May 18, 2023 and was updated on June 9, 2026. A few years ago, I wrote about treating your to-do list like a bowl of fruit…
Trading Traditional SEO Personas for Smarter AI Regional Marketing (with Help from Custom AI Analysts)
Marketers love to obsess over delivering the right answers to user queries. But in the age of AI search, we’re overlooking an important question: where are user…
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The ABC’s of Marketing Measurement: A Future Ready Framework
Marketers are hoarders. No, not of branded swag or email subscribers—but of data.
What Non-Retail Brands Should Consider for their Q4 Strategy | Seer Interactive
Have you noticed that all the Q4 planning content out there seems to almost always be E-comm or retail-focused? Well, non-retail advertisers, I see you and this…
Boosted vs. Paid Social Ads: Exposing Their Differences and Strategic Applications | Seer Interactive
In social media marketing, "boosted posts" and "paid social ads" are often used interchangeably, leading to confusion. Understanding their differences and knowi…
What Digital Marketers Always Get Wrong | Seer Interactive
The digital marketing landscape changes every day. We are always striving to stay ahead of the curve and harness the power of advancing technology. However, ami…
6 Ways to Elevate Client Service in Digital Marketing Through AI | Seer Interactive
At Seer, we’ve been challenging each other across all departments to educate ourselves on ways to incorporate AI into our day-to-day. We’ve found that AI can gi…
What Pinterest’s New Update Means for Fashion Brands | Seer Interactive
What is Pinterest’s ‘Body Type’ feature? In March 2024, Pinterest rolled out a new ‘body type’ feature allowing users to search for fashion that matches their b…
3 Things All Marketers Should Do to Prep for New Digital Entry Points in 2024 | Seer Interactive
The search landscape is rapidly changing in 2024. We are long past the time of ‘ten blue links’ and are in an era where the average consumer has more possible d…
Use Strong Data Storytelling In Your Presentations | Seer Interactive
How to Influence Action In Your Presentations with Strong Storytelling How many boring, confusing or un-compelling presentations have you seen in your career? I…
What is Marketing Attribution?
Understanding Marketing Attribution: How Data Can Improve Your Marketing Strategy
Customer Experience & Growth (Examples)
The Role of Personalized Marketing in the Digital Age Contextual marketing has become increasingly important. In the past, marketing was often focused on mass m…