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Guide to Google Analytics Campaign Tagging | Seer Interactive
Hopefully by now, if you work in marketing, you know that you need to be using campaign tags on all your marketing urls. They help us reduce dark traffic and pr…
HIPAA Compliance and Online Tracking | Seer Interactive
What the Latest HSS Bulletin Means for Your MarTech Stack A few months ago, suits filed against Meta and several hospitals brought user privacy to the forefront…
GA4 Admin Settings You Don’t Want to Overlook
With Google’s announcement of Universal Analytics deprecating July 1, 2023 -- your to-do list probably includes at least a basic Google Analytics 4 (GA4) setup.
Why Consider Google Analytics 360: Top 4 Reasons | Seer Interactive
Google Analytics 360 has been a valuable, premium option for many enterprises that loved much of what GA had to offer but that needed premium support. But for s…
10 Reasons Your Google Analytics Data May Not Match Other Sources | Seer Interactive Insights
Google Analytics is a powerful tool providing more insights about what our users do online now more than ever. This with far more accuracy than was available fo…
How to Create a Custom Report in Google Analytics
Google Analytics Custom Reports are an oldie but goodie.
Should I Hire an Analytics Agency?
This post was originally published in 2018, and last updated 2022.
Data Studio Tips for Non-Designers
Google Data Studio is a fantastic, free alternative to the Google Analytics Dashboards that are actually useful! One of the nicest things about Data Studio is t…
Guide to Altering Campaign Values with Google Tag Manager | Seer Interactive
Campaign tagging is an important aspect of your analytics setup. It’s one of the critical elements in reducing your dark traffic. But sometimes, the tags on the…
Understanding Google Analytics Filter Order | Seer Interactive
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple chec…
Demo Account for Google Analytics (GA) is Finally Available: Here’s Why It’s So Awesome
We’ve long wished for a demo account for Google Analytics (GA). Now, it’s finally here and with real data flowing through it. For instant gratification, go get …