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Banning Weight Loss Ads Show Positive Growth on Pinterest

Why People Love Pinterest Pinterest is no longer just for millennial women planning their perfect wedding, it can appeal to all demographics including Gen Z’s l…

Paid Media / Integrated Marketing / Social

For Gen Z, Tik Tok is the New Search Engine

Google Search vs. TikTok In a recent report from Business Insider, according to Google's internal data: 40% of Gen Z uses TikTok and Instagram rather than Googl…

Paid Media / Integrated Marketing / Social

-14% CPS and +30% Revenue Using PMAX Migration Tool

Preparing for the Upgrade to Performance Max (PMAX) Campaigns Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part of a …

Paid Media / Industry Updates / Seer Pov

Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns

This post was originally published in February 2020, and last updated in April 2022.

Paid Media / Seer Pov