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Ai / Geo

AI Visibility Is Lying to You: There’s No One-Size-Fits-All AI Search KPI
Ai / Llm

Google Is Not Going to Stop Ranking Your Claude-Assisted Content
Ai Study

Study: AI Declined to Answer Prompts About Our Brand 31% of the Time (But Got Our Info Mostly Right When It Answered)
Analytics / Ai

What Is AI Saying About Your Brand? Develop a Brand Canon and Find Out.

For Gen Z, Tik Tok is the New Search Engine

Google Search vs. TikTok In a recent report from Business Insider, according to Google's internal data: 40% of Gen Z uses TikTok and Instagram rather than Googl…

Paid Media / Integrated Marketing / Social

-14% CPS and +30% Revenue Using PMAX Migration Tool

Preparing for the Upgrade to Performance Max (PMAX) Campaigns Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part of a …

Paid Media / Industry Updates / Seer Pov

Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns

This post was originally published in February 2020, and last updated in April 2022.

Paid Media / Seer Pov

Performance Max Scales Leads Efficiently Across Several Channels At Once

What is Performance Max (PMAX)? Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating k…

Paid Media / Seer Pov