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Google AI Overview Study - SEO & PPC CTR impact
This post has been updated with the latest data: Three full quarters in 2025, tracking data from June 2024 through September 2025. Check it out here. I believe …
How ChatGPT's SearchGPT Will Shape Your AI Optimization Strategy
Google’s reign isn’t what it used to be. Gartner has forecasted a 25% drop in traditional search engine volume by 2026, with an expectation that Google will ced…
Google Ads Editor: Latest Tips & Tricks
Google Ads Editor is a must-have tool for advertisers managing large-scale campaigns, but are you truly maximizing its potential?
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Google Ad Strength Isn't A Good Metric
Long before AI was a buzzword, Google has been trending towards automation within Google Ads. While their advancements in bidding automation have driven perform…
Google’s Think Lead Gen: Mastering Relevance, AI, and Long-Term Wins
As marketers the race to secure high-value leads never slows, and the rules are constantly changing. But what if we told you there’s a roadmap not just for keep…
STUDY: What Drives Brand Mentions in AI Answers?
Why It Matters AI is changing how your customers search and rewriting the rules of brand visibility.
There are 3 types of AI search - do you know which to optimize for?
"Optimizing for Google will basically Optimize for Generative Engines, like Perplexity, Claude, Llama, ChatGPT", not so fast SEOs. Question: Optimizing for Goog…
The Fastest And Easiest Way to “Train” a Custom GPT for SEO
Ask generic questions, get generic answers. This is the problem with "SEO advice" or any output using AI.
What questions should I track in LLMs for AI brand monitoring? | Seer Interactive
One of the first questions we ask when setting up brand monitoring in GenAI Answer Tracking is: What questions should we track? It’s a deceptively simple questi…
Brighton 2024 Keynote Recap: Fans Sustain While SEO Traffic Wanes
At Brighton, I shared a truth that many in our industry aren't ready to hear: we've become masters at pleasing algorithms, copying each other's content, trying …
Don’t Blame the AI: Fix Your Workflow for Smarter Results
One of the most frustrating parts about delegating tasks to AI is the inconsistency of results. Some days it feels like you’re working with a genius who can com…
Deep Dive: Tracking How ChatGPT + Search & Others Send Users To Your Site
Are you trying to better understand how searchers are using ChatGPT, Gemini and other AI platforms to find your websites? We sure are!