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Where to Start: A Post-Election Guide to Volunteering and Advocacy | Seer Interactive
On Wednesday morning, you might have seen this post from Wil Reynolds, Seer’s CEO and Founder, sharing his thoughts after the election results. Wil’s call to ac…
Marketing AI 101: Is ChatGPT sending my website traffic?
I'm hearing a few people talking about my presentation at B2B Forum, specifically related to traffic levels I was showing coming from ChatGPT to my site... so l…
How AI Overviews are Impacting Paid Performance | Seer Interactive
TL;DR When an AI Overview appeared, paid CTR fell from 21.27% to 9.87% on the same queries, but AIOs showed on only 7% of the paid dataset and 2.2% of impressio…
Opportunity Scores: How to Scale Keyword Governance
Let's talk about something that's becoming a bigger issue as companies grow, acquire new domains, divest of others, etc – keyword governance.
There’s $22 B in programmatic waste - here's how we're fighting back
Warning: I am a search professional and I am a hawk on how we manage client ad budgets, I am not a programmatic guy, but I do have common sense. I don't know ev…
New Pinterest Updates for Improved Advertising | Seer Interactive
On October 1, 2024, Pinterest hosted its annual Pinterest Presents where they showcased amazing new opportunities for brands and advertisers on their platform. …
Merchant Center Next - Tips & Tricks | Seer Interactive
Merchant Center Next was unveiled in 2023 and rolled out to accounts in September 2024. It boasts a revamped version of its popular Google Merchant Center platf…
Scope out Competition with Meta, TikTok, and Reddit Ads Libraries | Seer Interactive
If you haven’t used social media ads libraries to scope out the competition, you're missing out on important insights that could help your creative and social m…