The Google Analytics Summit is going on right now in Mountain View. For anyone whose twitter streams haven't been completely blown up with the updates, Google announced that there have been a whopping 70 updates to Google Analytics so far this year, and another 14 are being shared today.
Expect more information from the SEER team soon, but here are the 14 big announcements you need to know:
@googleanalytics anouncing enterprise SLA for #GoogleTagManager at the #gasummit — Caleb Whitmore (@calebwhitmore) October 1, 2013
New @googleanalytics upgrade option to use UA will become available, negating need to create new properties. #GASummit #measure — katiedel (@katiedel) October 1, 2013
Account management and user access APIs for #GoogleAnalytics #gasummit — Loves Data (@LovesData) October 1, 2013
#gasummit Announcment 5) Acquisition Overview Report with cust. channels. Acquisition>Behavior>Conversion on 1 screen #measure #ganalytics — Andy Batten (@apbatten) October 1, 2013
#gasummit announcement 6) Unified Segments tool rolling out to everyone: Drag/Drop segmentation at visit/visitor level. #measure #ganalytics — Andy Batten (@apbatten) October 1, 2013
7th (major) #GASummit announcement: Demographic reporting by age, gender, interest level and more! — Alex Moore (@alMoo) October 1, 2013
Whoa! Demographic information in GA flowing in from DoubleClick. That's big. #measure #gasummit — Yehoshua Coren (@AnalyticsNinja) October 1, 2013
9) Export GA hit data into google big query for premium customers #gasummit — Steve Jackson (@blackbeak) October 1, 2013
10. Pilot of Doubleclick Campaign manager with GA. look at impressions and clickthroughs alongside GA data. #gasummit — Cliff Karklin (@CliffyKOnline) October 1, 2013
11. Inclusion of GDN impression and click data in the attribution and multi-channel funnels reports. #gasummit — Cliff Karklin (@CliffyKOnline) October 1, 2013
#12 google play data in google analytics #gasummit pic.twitter.com/Y3siLCLFmk — Ata Aydemir (@ataloggs) October 1, 2013
Just announced at #GASummit: our new Google Analytics MOOC (massive open online course). Register here: https://t.co/Nnl4Sjai5r — Google Analytics (@googleanalytics) October 1, 2013
#gasummit News #14 : In @googleanalytics product help videos to assist within section - best practices, help and more practical advice. — Andrew Hughes (@y0z2a) October 1, 2013
All of today's announcements on a single slide:
14 (not 40!) GA announcements in one slide #gasummit pic.twitter.com/59oTPRRqr4 — Christophe Camart (@ccamart) October 1, 2013
Seriously, with new features, tools, and education, there's so much coming!
Cool to see so many announcements from @googleanalytics today at #gasummit. Changing the #measure vendor landscape again. Nice work. — Eric Peterson (@erictpeterson) October 1, 2013
Stay tuned for more information on what this means for you!
Update: Google's rundown on the new products and features can now be found here: http://analytics.blogspot.com/2013/10/the-rundown-new-products-and-features.html. Happy analyzing!