Insights

Do you attract early adopters? Got 2 minutes to find out?

A recent blog post LeeAnn Prescott - Research Director at Hitwise - brought some interesting demographic info on users of Gmail, Google's e-mail service, that got me thinking.

I always felt in my gut that people using Gmail were “with the times” and early adopters, comfortable with adaptation and change. SEER is constantly hiring and looking for our next superstar and those who submit resumes from Gmail always get a slight “OK, they are in the know” from me.

Back to the story…LeeAnn's blog post validated my gut feeling; here are some of her findings: Gmail users are much more likely to:

  • Be Young
  • Have a high income
  • Be in the early adopter segments

Here are some of their findings for the four weeks ending 4/28/07:

  • 54% of visits to Gmail were from users between 18 and 34 compared to 42% for Yahoo! Mail and 44% for Hotmail.
  • 18% of Gmail's visits were from those with average annual household incomes between $100,000 and $149,999, compared to 15% from Hotmail and 13% for Yahoo! Mail.

I started thinking have I ever taken an assessment of our percentage of Gmail subscribers to our e-mail list? When you consider that Gmail only started allowing open subscriptions in February of 2007, it is pretty nutty to look at their market penetration, as of today here is our e-mail subscriber breakdown:

  • Gmail: 4.5%
  • Yahoo! Mail: 2.9%
  • Hotmail 2.1%

If you are thinking, OK, So what…here's what: (more…)

Wil Reynolds
Wil Reynolds
CEO & Vice President

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