Case Studies

SEO & Content Strategies Contribute to New Landing Page Launch with Consistent Lead Increases Globally MoM

We launched a page that continues to drive organic traffic and lead increases month-over-month, so much so that paid campaigns began utilizing it as well. 

Overview

Seer helped a leading SaaS company gain a larger share of voice for a specific non-branded topic related to their core product by launch a highly targeted page.

Within six months, the page became the most effective landing page for driving organic leads worldwide. Then, the paid media team started testing with it and they earned favorable results as well!

Client

Enterprise; Cloud computing and collaboration tools

Industry

Type

[The Impact]
+700
conversions
+19K
organic sessions
+1.4K
page 1 rankings

The Challenge

Our client is a well-established SaaS company with a strong brand. Their goal is to increase non-branded search visibility, traffic, and lead generation. To start, their site did not contain much content targeting these non-brand terms around their core products.

Seer’s goal was to uncover non-branded search opportunities and help build content targeting them.

The Strategy

Uncover insights for opportunities through analysis, reporting, and ongoing consulting. Build content that meets users’ search intent to drive strong conversion rates.

Execution

1. Through keyword and competitive research, the SEO team uncovered an opportunity to build a solutions page targeting non-branded terms related to a core product.

2. Then, the SEO team built a content outline with recommendations for all on-page elements, including metadata, headers, linking, copy, images, CTAs, and CRO levers.

3. After alignment with SEO stakeholders, the Creative (Content) team wrote the copy for the page.

4. Then, the page was reviewed by the relevant product marketing manager.

5. Finally, the page was launched.

The Results

Exactly 6 months after launch, this page became the most effective landing page for driving organic leads related to this product, relatively speaking. This was not only true for United States traffic but worldwide!

This performance was better than any other SEO-formulated page before, for this global enterprise website. The paid campaign that began using this page earned a +6% overall lead submission start rate (+15% on mobile).

Ready to take your brand to the next level? Let’s talk.

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About Seer Interactive: 

Seer Interactive is at the forefront of Generative Engine Optimization (GEO). We run enterprise-scale AI search experiments and turn them into proven strategies that deliver AI visibility and business impact. We help enterprise brands navigate the shift between traditional SEO to AI visibility, building strategies that win across search engines, LLMs, and wherever your customer is looking for answers.

Our edge? Decades of thinking about how people get answers to problems, across social, SEO, Paid, and UX, now applied to AI search through live GEO experiments that deliver measurable visibility. Wil Reynolds and the Seer team have been leading the conversation on AI, SEO, and GEO since the beginning.

Seer partners with industries from SaaS and e-commerce to healthcare and banking , helping brands like American Family Insurance and Capital One adapt, move faster, and capture visibility in an AI-first world.