Case Studies
How Effective Project Management Impacted Efficient Campaign Launches for an Outdoor Living Leader
A top outdoor living brand needed help not only executing on paid media campaigns, but with managing asset creation, timelines, and stakeholders. Seer’s project management efforts addressed risks before they could derail the timeline and ensured the new campaigns had a successful launch.
Overview
Paid media has a short shelf life. We help manage your campaigns and get them out the door on time.
An effective paid media strategy means ensuring messaging never goes stale or gets overused. This client depends on website traffic and opportunities generated by paid search and social, so it’s critical they update campaigns regularly. Seer works with the client to refresh ads based on seasonality, budget, and creative fatigue.
While leading a refresh for the March 1, 2025 campaign cycle, Seer successfully coordinated with multiple stakeholders to keep the project on track. Eight campaigns needed tight coordination between creative and execution to launch by the first. The Seer team managed the launch, identifying and resolving risks quickly to avoid budget waste resulting from project delays.
Client
Leading Brand in Outdoor Living
Industry
The Challenge
→ Managing multiple stakeholders: The involvement of three distinct teams — Seer, the client, and the client’s creative agency responsible for ad designs — required extensive coordination of timelines, assets, and feedback.
→ Anticipating obstacles: With so many moving parts and multiple teams involved, unexpected issues and slow revision cycles jeopardized the project timeline.
→ Avoiding budget waste: Campaign disruptions would have impacted the client’s budget and potentially led to wasted funds.
The Strategy
Seer's project management (PM) team played a critical role to improve communication, mitigate risk, and help the client successfully launch their new paid media campaigns.
1. Proactive Monitoring: Regular check-ins allowed all teams to discuss the status of creative assets and adjust timeframes as needed.
2. Early Risk Identification: Several weeks into the project, Seer identified lengthy revision cycles that would impact the launch timeline. PM flagged these delays to the subject matter experts (SMEs), who found a stopgap solution that wouldn’t cause budget waste.
3. Strategic Adjustments: With advance notice of potential delays, the team strategically reallocated budget to campaigns that had creative assets ready for launch.
4. Maintaining Campaign Continuity: After identifying risks to the timeline, PM found alternative solutions such as temporarily launching with previous creative assets to maintain campaign momentum.
The Results
→ 100% on-time campaign execution, with all eight campaigns launching as scheduled
→ Zero budget waste because the team was able to identify delays and come up with stopgap solutions
→ Reduced SME time spent on project coordination, allowing them to focus more on strategic work
By maintaining visibility across all moving parts, Seer identified potential delays early and prepared alternative solutions to avoid campaign disruptions. Allowing PM to coordinate project details also freed up the SMEs’ time to focus on strategic tasks.