The Challenge
How do different people, at different fitness levels with different goals find a program that works uniquely for them?
This is the guiding principle behind our client, GMB Fitness.
Before our audit, they already had a ton of great content on their site. From down-to-earth articles to exercise tutorials, this content was already getting a large share of traffic – but there’s always room for improvement!
We like a good challenge and were determined to help them reach more people with their strength and flexibility tutorials.
The Strategy
Sometimes the most effective approach is the simplest...
We listened to our client’s concerns and recommended a foundational audit.
Taking a cue from health and wellness basics ourselves, we understood that you have to start slow to build a strong base and apply essential principles before you’re able to knock out 30 pushups and 25 burpees without gasping for breath.
GMB Fitness already had useful, targeted content on their site that helped people build that strong base.
They relied on us to be their “coach” and used our audit to recommend tweaks in line with best practices for baseline optimizations of this content.
The Execution
We hit the ground running with a foundational audit and identified 30 key pages to optimize for top priority issues. We kept our scope limited to their home page and top product pages to keep the process from becoming too overwhelming to implement our recommendations.
We pinpointed several long meta descriptions and suggested other small tweaks that lead to a huge boost in performance for these pages in an astonishingly short time.
Approximately one month after our client implemented our recommendations, they saw a 189.7% boost in organic visitors to the 30 pages we identified. These newly-optimized pages also resulted in a 63% increase in organic revenue from search.
In addition to helping our client boost organic visibility and organic revenue, we earned their trust as consultants and set a sturdy foundation for future efforts.
"The team at Seer has been an absolute pleasure to work with. Their organized and targeted approach was exactly what we needed to take our SEO to the next level. Were seeing great results in a short period of time, and our team is gaining a wealth of information to take with us for the future."
- Rachel Honeyman, Content Manager